PLEASSURES and ASICS Join Forces on a Pack of GEL-LYTE IIIs
References: pleasuresnow & hypebeast
Los Angeles-based streetwear imprint PLEASURES joins forces with ASICS on a new set of GEL-LYTE III sneaker models for the season. The duo delivers a two-piece collection that spotlights the iconic footwear, resulting in a minimal aesthetic that is led by versatile colorways.
The first of the two starts with grey at the top half of the shoes along with muted purple that is applied to the tiger stripes. The piping is detailed in teal for another touch of tonal contrast as branding is debossed to the back of the shoe in a metallic touch. This is followed by a brighter option of shaggy suede overlays in a cream hue and burgundy as contrasting hues.
Image Credit: PLEASURES
The first of the two starts with grey at the top half of the shoes along with muted purple that is applied to the tiger stripes. The piping is detailed in teal for another touch of tonal contrast as branding is debossed to the back of the shoe in a metallic touch. This is followed by a brighter option of shaggy suede overlays in a cream hue and burgundy as contrasting hues.
Image Credit: PLEASURES
Trend Themes
1. Streetwear-collaborative Sneakers - Collaborative sneaker releases are becoming more popular, allowing brands to expand their reach and customer base.
2. Minimal Aesthetic Footwear - Minimalistic footwear designs with versatile colorways are gaining popularity among consumers looking for understated yet stylish options.
3. Debossed Branding on Shoes - Debossed branding on the back of shoes adds a unique and subtle touch of branding that appeals to consumers looking for understated yet stylish options.
Industry Implications
1. Streetwear Fashion - Streetwear fashion brands can collaborate with footwear companies to create unique and limited edition sneakers to appeal to their customer base and broaden their offerings.
2. Footwear Industry - Footwear companies can partner with influential streetwear brands to create unique and limited edition sneaker collections to appeal to a wider range of consumers.
3. Fashion Retail - Fashion retailers can leverage the popularity of limited edition collaborative sneaker releases to attract customers and increase sales.
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