Asics' GEL-KAYANO 5 OG Sneaker Retains the 1999 Design
References: atmos-tokyo & hypebeast
Asics introduces the latest rendition of its signature GEL-KAYANO 5 OG sneaker, which originally made its debut back in 1999. The retro footwear model returns and the reissue highlights a new tonal finish, with the foundation retaining the original aesthetic.
The staple sneaker boasts slight updates through the weight reduction overall and timely summery colorway. The uppers feature paneling details in bright hits of teal, white, purple, and orange. It is constructed from a blend of materials including suede, mesh, and embossed grain leather. The bright orange details are found the tip of the collar and the cushioned interior area. The bright palette is also featured throughout the piping at the top of the soft tongue area that surrounds the branding detail.
The staple sneaker boasts slight updates through the weight reduction overall and timely summery colorway. The uppers feature paneling details in bright hits of teal, white, purple, and orange. It is constructed from a blend of materials including suede, mesh, and embossed grain leather. The bright orange details are found the tip of the collar and the cushioned interior area. The bright palette is also featured throughout the piping at the top of the soft tongue area that surrounds the branding detail.
Trend Themes
1. Tonal Retro Sneakers - The trend towards retro sneakers with updated colorways presents an opportunity for brands to capitalize on nostalgia-driven purchases.
2. Weight-reduced Footwear - The trend towards lighter weight sneakers creates an opportunity for brands to innovate with new materials and construction techniques.
3. Colorway Updates - The trend towards updated, summery colorways presents an opportunity for brands to continue to refresh classic sneaker designs.
Industry Implications
1. Footwear Industry - Asics' updated GEL-KAYANO 5 OG sneaker highlights the continued trend of retro-inspired footwear, providing an opportunity for brands to capture and capitalize on nostalgic purchasing behavior.
2. Sportswear Industry - The trend towards lighter weight sneakers and updated colorways presents an opportunity for sportswear brands to innovate and capture consumer interest.
3. Fashion Industry - The updated GEL-KAYANO 5 OG sneaker and its summery colorway present an opportunity for fashion brands to incorporate bold, bright colors into their collections.
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