ASICS Drops the GEl-Kayano Trainer and 25 Trico This Season
References: sneakerpolitics & highsnobiety
Footwear label ASICS prepares to celebrate the 25th anniversary of its GEL-Kayano sneakers and to do so, the label works in collaboration with longtime partner mita. The partnership brings forth the Gel-Kayano Trainers and the GEL-Kayano 25 finished in a captivating 'Trico' colorway. Each sneaker model is complete with a predominantly blue color throughout its uppers, with details finished in a blend of white, gray, and red to contrast against the clean white midsoles on both.
The lacing systems boast a speckled design in white and blue along with mita's signature chain-link at the insoles. The details come in the form of red heel tabs and paneling fabric materials. Both sneakers are now available to shop online at Sneaker Politics.
The lacing systems boast a speckled design in white and blue along with mita's signature chain-link at the insoles. The details come in the form of red heel tabs and paneling fabric materials. Both sneakers are now available to shop online at Sneaker Politics.
Trend Themes
1. Anniversary-celebrating Sneakers - There is a trend for releasing special edition anniversary sneakers to celebrate the longevity of a particular sneaker model, such as ASICS Gel-Kayano Trainer and 25 Trico.
2. Collaborative Sneaker Releases - The collaboration between ASICS and longtime partner mita to release anniversary celebratory sneakers highlights the trend for collaborations.
3. Speckled Shoe Design - There is a trend for incorporating speckled designs into the shoe lacing system and sneaker colorway, as showcased in the ASICS Gel-Kayano Trainer and 25 Trico.
Industry Implications
1. Footwear Manufacturing - The manufacturing and release of anniversary celebratory sneakers present disruptive innovation opportunities for footwear brands to expand their brand reach and excite customers.
2. Fashion E-commerce - E-commerce fashion retail stores like Sneaker Politics play a significant role in making special edition, limited release sneakers more accessible to consumers and, therefore, an opportunity for disruptive innovation.
3. Marketing and Branding - The trend for collaborative and celebratory sneakers offers opportunities for innovative marketing, branding, and brand loyalty strategies for sneaker brands and retailers to adopt.
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