Amika's Reset Cooling Gel Conditioner Refreshes with Menthol
Laura McQuarrie — December 27, 2019 — Fashion
In 2020, Amika is launching the Reset Cooling Gel Conditioner with menthol to provide a refreshing feeling in the shower. The uniquely textured hair care product is said to instantly transform when it comes into contact with water, providing a cooling sensation that enhances the feeling of cleanliness.
Inspired by the rise of transformative skincare gels, beauty brands are launching innovative gel products for the hair and scalp with unexpected ingredients, formulas and properties.
At the same time Amika is introducing the Reset Cooling Gel Conditioner, it will also be launching a companion Reset Clarifying Gel Shampoo with an innovative gel-to-foam formula that promises to deeply cleanse hair without leaving it feeling stripped or dry.
Image Credit: Amika
Inspired by the rise of transformative skincare gels, beauty brands are launching innovative gel products for the hair and scalp with unexpected ingredients, formulas and properties.
At the same time Amika is introducing the Reset Cooling Gel Conditioner, it will also be launching a companion Reset Clarifying Gel Shampoo with an innovative gel-to-foam formula that promises to deeply cleanse hair without leaving it feeling stripped or dry.
Image Credit: Amika
Trend Themes
1. Transformative Gel Products - As transformative skincare gels inspired hair and scalp products with unique ingredients, formulas and properties, there is an opportunity to innovate in the beauty industry
2. Cooling Hair Care - The growth of cooling gel hair care products presents an opportunity to disrupt the traditional hair care industry with more refreshing and invigorating options
3. Gel-to-foam Formulas - The rise of gel-to-foam formulas in hair care products presents a disruptive opportunity within the beauty industry to deliver deep cleansing while maintaining essential moisture
Industry Implications
1. Beauty - The rise of transformative gel hair and scalp products presents an opportunity for the beauty industry to innovate and provide unique products with refreshing benefits
2. Hair Care - Cooling gel conditioners and clarifying gel shampoos provide an opportunity within the hair care industry to deliver new and innovative products that enhance cleansing and refreshment
3. Personal Care - The personal care industry can capitalize on the trend of gel-to-foam formulas in hair care by delivering products that provide deep cleansing and moisturization in one step
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