The G+B Beauty Salon Campaign has a Futuristic Vibe
Meghan Young — February 27, 2014 — Fashion
References: roman-mitchenko & behance.net
Shot entirely in black and white, the G+B Beauty Salon ad campaign has a sleek futuristic vibe about it that is appropriate considering the service being provided. When it comes to hair fads, most people want to be ahead of the game. These ads give the impression that that is exactly where this particular salon is.
Captured in studio by Roman Mitchenko, a fashion photographer based in Ekaterinburg, Russian Federation, the G+B Beauty Salon ad campaign also showcases modern styles that could easily be rocked in a sci-fi flick. From slick and straight or windswept and wavy, the looks have a slight nontraditional appeal to them. It helps that the models themselves are a bit ethereal.
Captured in studio by Roman Mitchenko, a fashion photographer based in Ekaterinburg, Russian Federation, the G+B Beauty Salon ad campaign also showcases modern styles that could easily be rocked in a sci-fi flick. From slick and straight or windswept and wavy, the looks have a slight nontraditional appeal to them. It helps that the models themselves are a bit ethereal.
Trend Themes
1. Minimalist Hair - Opportunity for hair salons to adopt minimalistic branding and advertising for a futuristic and modern vibe.
2. Black and White Ads - Black and white photography in advertising can contribute to creating an elegant, timeless appeal for brands.
3. Nontraditional Hair Styles - Incorporating nontraditional haircuts and styles in advertising can attract consumers looking to push boundaries with their personal style.
Industry Implications
1. Hair Salons - Hair salons can adopt futuristic and modern branding and advertising to attract fashion-forward customers.
2. Advertising - The use of black and white photography in advertising can be a unique way to create a timeless and elegant appeal.
3. Fashion Photography - Fashion photographers can experiment with nontraditional haircuts and styles to showcase a modern, cutting-edge aesthetic.
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