The Garnier Fructis Grow Strong Campaign Takes on a Fairy Tale Spin
Meghan Young — February 1, 2016 — Marketing
References: adeevee
Garnier Fructis Grow Strong is the latest line of shampoos and conditioner from the beloved brand. Putting a fun family twist on the strengthening formula, the ad campaign embraces a series of fairy tales to help show just how big of a difference it can make on a person's hair. After all, it's main purpose is to enhance hair growth.
Conceived and executed by Publicis Kazakhstan, the Garnier Fructis Grow Strong ad campaign is quite lighthearted and is a refreshing change of pace from more stereotypical imagery often associated with such products. In place of models with lush, shining hair are Rapunzel and her prince, Jack and his beanstalk as well as a family hauling what looks to be a huge carrot out of the ground.
Conceived and executed by Publicis Kazakhstan, the Garnier Fructis Grow Strong ad campaign is quite lighthearted and is a refreshing change of pace from more stereotypical imagery often associated with such products. In place of models with lush, shining hair are Rapunzel and her prince, Jack and his beanstalk as well as a family hauling what looks to be a huge carrot out of the ground.
Trend Themes
1. Illustrated Advertising - Creating visually engaging and imaginative advertisements through illustrations instead of traditional models and imagery.
2. Storytelling Campaigns - Using fairy tales and narratives to promote products and create emotional connections with consumers.
3. Enhancing Hair Growth - Developing hair care formulas specifically designed to stimulate and accelerate hair growth.
Industry Implications
1. Hair Care - Utilizing innovative techniques and ingredients to create effective hair growth solutions.
2. Advertising - Exploring creative approaches to captivate audiences and stand out in a crowded market.
3. Marketing and Branding - Employing storytelling tactics and unique visuals to enhance brand perception and consumer engagement.
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