Vicente Garcia Morillo Designs a Sea-Themed Font for Garito Cafe
Gil Cohen — June 1, 2013 — Art & Design
References: vicentegarciamorillo & kastormag
Located right on the seaside, the Garito Cafe wanted a suitable typography for its flyers and menu that would embody the relaxed and rustic vibe of the beach diner.
Designer Vicente Garcia Morillo was more than adequate for the job, creating four very different typography themes that are each incredibly original and versatile for the company’s purposes. Flourishes of detail such as knotted ropes, elaborate anchors, bubbles, sea creatures and curlicues of smoke all make for decorative fonts that are attractive and eye-grabbing.
The Garito Cafe can use these custom typographies by Vicente Garcia Morillo for merchandise such as t-shirts, posters, buttons and much more, getting its name spread to a wide range of potential customers.
Designer Vicente Garcia Morillo was more than adequate for the job, creating four very different typography themes that are each incredibly original and versatile for the company’s purposes. Flourishes of detail such as knotted ropes, elaborate anchors, bubbles, sea creatures and curlicues of smoke all make for decorative fonts that are attractive and eye-grabbing.
The Garito Cafe can use these custom typographies by Vicente Garcia Morillo for merchandise such as t-shirts, posters, buttons and much more, getting its name spread to a wide range of potential customers.
Trend Themes
1. Custom Typography - Opportunity for businesses to create unique and eye-catching fonts that reflect their brand identity.
2. Seaside Aesthetics - Potential for incorporating beach-inspired designs and elements into various industries to create a relaxed and rustic ambiance.
3. Versatile Branding - Opportunity to use multiple typography themes to appeal to different target audiences and create a cohesive brand image.
Industry Implications
1. Hospitality - Hotels, restaurants, and cafes can integrate seaside aesthetics and custom typography to enhance their branding and attract customers.
2. Merchandising - Retailers and e-commerce businesses can capitalize on the popularity of custom typographies by offering merchandise featuring unique and eye-catching fonts.
3. Design and Advertising - The design and advertising industry can explore the use of customized typography to create visually appealing and memorable campaigns.
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