GANT Rugger Fall/Winter 2012 Brings a Love of Food to Consumers
Trenton Millar — August 14, 2012 — Fashion
References: gant & coolhunting
Creative Director Chris Bastin has taken inspiration from his love of food for the GANT Rugger Fall/Winter 2012 collection. Bastin compares high-quality food and fashion, saying that they both focus on attention to quality and process. He explains on his site that you should "start with the classics and bare essentials and then move up the ladder to quirky pieces and not-so-essential gear. It's like complementing a simple pasta with a very good red wine."
His foodie design philosophy has worked well for him (I'd like to taste his cooking). The collection has both dressy and casual options. It would suit someone who works a trendy summer job with a side job on Wall Street. Well-tailored suits and interesting casual pieces, like the knee-length purple patterned coat, make this a highly versatile collection.
Bastin even got to design his own chef's knife! What a great source of inspiration.
His foodie design philosophy has worked well for him (I'd like to taste his cooking). The collection has both dressy and casual options. It would suit someone who works a trendy summer job with a side job on Wall Street. Well-tailored suits and interesting casual pieces, like the knee-length purple patterned coat, make this a highly versatile collection.
Bastin even got to design his own chef's knife! What a great source of inspiration.
Trend Themes
1. Chef-inspired Fashion - Opportunity for fashion brands to collaborate with celebrity chefs, creating unique and innovative clothing collections inspired by culinary arts.
2. Attention to Quality and Process - Potential for fashion brands to emphasize the craftsmanship and production process behind their products, appealing to consumers' desire for authenticity and high-quality goods.
3. Versatile Collection Designs - Fashion brands can explore the concept of versatility, offering clothing options that can be dressed up or down, catering to the needs of professionals with diverse lifestyles.
Industry Implications
1. Fashion - Fashion industry can embrace the intersection of culinary arts and clothing, creating collaborations and unique designs inspired by food.
2. Luxury Goods - Opportunity for luxury brands to highlight the attention to detail and quality that goes into their products, appealing to fashion-conscious consumers.
3. Lifestyle - Lifestyle brands can incorporate versatile designs into their collections, catering to consumers' need for clothing that can transition between different occasions and settings.
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