Perrier Takes on the Gamer Market with a First-Person Party Game
Ian Andrew Panganiban — April 8, 2013 — Marketing
References: perriersecretplace & mashable
Situational gaming has become the type of thing most gamers immerse themselves in these days, and what better way for water company Perrier to access the gamer market then with a video game?
While the first-person perspective of this game is common, the fact that it puts the player in an interactive film is what sets this game apart from others. The goal of the game is to find the secret bottle of Perrier. It sounds easy enough, but without any clues given, numerous amounts of Perrier bottles scattered and a timer ticking away, the player has to switch from different characters in order to find that coveted bottle.
Not only is this a creative way to grab the attention of the gamer market, but it’s also a fun way to kill time.
While the first-person perspective of this game is common, the fact that it puts the player in an interactive film is what sets this game apart from others. The goal of the game is to find the secret bottle of Perrier. It sounds easy enough, but without any clues given, numerous amounts of Perrier bottles scattered and a timer ticking away, the player has to switch from different characters in order to find that coveted bottle.
Not only is this a creative way to grab the attention of the gamer market, but it’s also a fun way to kill time.
Trend Themes
1. Interactive Marketing - Innovative marketers are using interactive gaming campaigns to grab the attention of niche markets and create memorable, engaging experiences for consumers.
2. Gamification - As more brands adopt gamification strategies, they open up new opportunities for game developers to collaborate on unique and immersive gaming campaigns.
3. Virtual Reality Integration - As VR technology becomes more accessible, integrating it into interactive gaming campaigns presents exciting potential for even deeper immersion and engagement with consumers.
Industry Implications
1. Video Game Development - With more brands looking to create interactive gaming campaigns, there is a growing need for skilled developers who can design engaging and memorable gaming experiences.
2. Beverage Industry - Beverage companies, like Perrier, can use interactive gaming campaigns as a way to differentiate themselves in a competitive market and tap into new consumer demographics.
3. Marketing and Advertising - As interactive marketing campaigns become more popular, there is a growing need for creative professionals who can design and execute unique, engaging campaigns that capture consumer attention and drive brand loyalty.
2.3
Score
Popularity
Activity
Freshness
