The Mars Galaxy Rice Cakes Target Snack-Eaters In the British Market
Rahul Kalvapalle — August 18, 2016 — Lifestyle
References: conveniencestore & foodbev
The rice cake may be a humble dish associated with many Asian cuisines but it's also fast becoming a popular snack, which is precisely why Mars Chocolate Drinks and Treats has gone ahead and launched a brand new range of Galaxy rice cakes in the British market.
Each of these Galaxy rice cakes offers a deliciously light yet indulgent crispy chocolate snack. It's compact and small enough to be carried around to school, work or onto the plane. What's more, these rice cakes are also healthy, with each 15-gram unit coming with 72 calories and no gluten or wheat, making it safe to be consumed by people with celiac disease.
The Galaxy rice cakes are a great example of a snack brand diversifying its offerings to keep up with changing flavor expectations.
Each of these Galaxy rice cakes offers a deliciously light yet indulgent crispy chocolate snack. It's compact and small enough to be carried around to school, work or onto the plane. What's more, these rice cakes are also healthy, with each 15-gram unit coming with 72 calories and no gluten or wheat, making it safe to be consumed by people with celiac disease.
The Galaxy rice cakes are a great example of a snack brand diversifying its offerings to keep up with changing flavor expectations.
Trend Themes
1. Diversification of Snack Offerings - The Galaxy rice cakes demonstrate the trend of snack brands diversifying their products to meet evolving consumer tastes.
2. Healthy Snack Alternatives - The launch of Galaxy rice cakes highlights the trend of offering healthier snack alternatives to cater to health-conscious consumers.
3. Convenience On-the-go Snacks - The compact size of Galaxy rice cakes addresses the demand for convenient, portable snacks for busy individuals.
Industry Implications
1. Snack Food Industry - The snack food industry has an opportunity to innovate and create new product lines like rice cakes to cater to a growing market of snack-eaters.
2. Gluten-free Food Industry - The gluten-free food industry can leverage the success of Galaxy rice cakes to expand their product offerings for consumers with gluten sensitivities.
3. Health Food Industry - The health food industry can capitalize on the popularity of healthier snacks like Galaxy rice cakes by developing innovative, nutritious options for health-conscious individuals.
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