Coca-Cola's New Galactic Bottles are a Nod to Star Wars
Katherine Pendrill — April 16, 2019 — Pop Culture
References: delish
If you're a diehard 'Star Wars' fan, then you'll want to head to Disney's new Star Wars: Galaxy's Edge Park and get your hands on one of the limited-edition galactic bottles.
According to Scott Trowbridge, Portfolio Creative Executive and Studio Leader for Walt Disney Imagineering, the park's galactic bottles are part of a special collaboration between Coca-Cola and Disney. Apparently, Coca-Cola "immediately saw the opportunity to give our guests the refreshing drinks they love in a way that maintained the authenticity of the story," and the result was a series of special-edition, orb-shaped cola bottles. The galactic bottles are also sealed with a futuristic lid and the labels are printed in Aurebesh, which is the film's fictional language. The bottles are only available at the new Galaxy's Edge Park, making them the ultimate collector's item for Disney visitors.
Image Credit: Coca-Cola.
According to Scott Trowbridge, Portfolio Creative Executive and Studio Leader for Walt Disney Imagineering, the park's galactic bottles are part of a special collaboration between Coca-Cola and Disney. Apparently, Coca-Cola "immediately saw the opportunity to give our guests the refreshing drinks they love in a way that maintained the authenticity of the story," and the result was a series of special-edition, orb-shaped cola bottles. The galactic bottles are also sealed with a futuristic lid and the labels are printed in Aurebesh, which is the film's fictional language. The bottles are only available at the new Galaxy's Edge Park, making them the ultimate collector's item for Disney visitors.
Image Credit: Coca-Cola.
Trend Themes
1. Limited-edition Collectibles - Creating limited-edition products that cater to the desires of diehard fans can lead to increased customer engagement and brand loyalty.
2. Fictional Language Integration - Integrating fictional languages from popular franchises into product design can enhance the immersive experience for fans and create additional marketing opportunities.
3. Collaborative Brand Partnerships - Collaborating with other popular brands can create unique and exclusive products that attract a wider audience and generate excitement among consumers.
Industry Implications
1. Theme Parks - Theme parks can capitalize on the popularity of franchises to create special-edition products and experiences that drive ticket sales and visitor engagement.
2. Beverage - Beverage companies can explore unique packaging designs and branded collaborations to create limited-edition collectible items that resonate with their target audience.
3. Entertainment Merchandise - The entertainment merchandise industry can leverage partnerships with popular franchises to create exclusive products that appeal to fans and collectors, generating revenue and fostering brand loyalty.
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