Keep Your Bubbly Chilled in the G.H. Mumm Dinner Jacket
Katherinev123 — October 15, 2009 — Luxury
References: mumm & luxury-insider
There’s nothing worse than drinking warm champagne and the G.H. Mumm Dinner Jacket assures you’ll be experiencing no such thing this holiday season.
The G.H. Mumm Dinner Jacket is a red case, complete with a detachable gold ring (to give you a special keepsake—you never know what might happen this holiday season) for your bottle of bubbly. It is part of the luxury champagne company’s limited edition holiday Style Party Pack, which includes the G.H. Mumm Dinner Jacket, twelve bottles of the G.H. Mumm Cordon Rouge, twenty-four champagne glasses, and one ice bucket.
The G.H. Mumm Dinner Jacket is a red case, complete with a detachable gold ring (to give you a special keepsake—you never know what might happen this holiday season) for your bottle of bubbly. It is part of the luxury champagne company’s limited edition holiday Style Party Pack, which includes the G.H. Mumm Dinner Jacket, twelve bottles of the G.H. Mumm Cordon Rouge, twenty-four champagne glasses, and one ice bucket.
Trend Themes
1. Luxury Champagne Packaging - The G.H. Mumm Dinner Jacket represents a trend in luxury champagne packaging that enhances the drinking experience.
2. Limited Edition Holiday Style Packs - The G.H. Mumm Dinner Jacket is part of a limited edition holiday Style Party Pack, indicating a trend in creating exclusive and customized sets for special occasions.
3. Enhanced Champagne Consumption - The G.H. Mumm Dinner Jacket offers a solution to keeping champagne chilled, reflecting a trend in enhancing the consumption experience.
Industry Implications
1. Luxury Alcohol - The luxury champagne industry can incorporate innovative packaging solutions like the G.H. Mumm Dinner Jacket to offer a unique and memorable drinking experience.
2. Gift and Specialty Packaging - The limited edition holiday Style Packs, which include the G.H. Mumm Dinner Jacket, can be a disruptive innovation opportunity for the gift and specialty packaging industry to create customized sets for various occasions.
3. Hospitality and Events - The G.H. Mumm Dinner Jacket and accompanying Style Party Pack can be an innovation opportunity for the hospitality and events industry to offer exclusive experiences and enhanced beverage service.
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