G-Star Optimizes Architecture for Spring 2010
Jacqueline Parrish — September 17, 2009 — Fashion
References: g-star & coutorture
A spot-on description by Style.com labeled the G-Star Spring 2010 collection as an “army of tough, monochrome urbanites.”, which, given the white denim, tuxedo jumpsuits and geometrical garments was not far off the mark for G-Star.
Always experimenting with new ways to wear clothing, G-Star’s patterned geometrical garments provided flair for the everyday dresses, suit-jackets and tees. The label's passe white denim bikini shorts, however, were un-inventive, un-inspired and left little to the imagination.
Implications - With so many different stresses emerging each day, consumers are looking for products that will bring some structure into their lives. Designs that feature an orderly aesthetic appeal to those looking to take control of their hectic lifestyles while staying stylish.
Always experimenting with new ways to wear clothing, G-Star’s patterned geometrical garments provided flair for the everyday dresses, suit-jackets and tees. The label's passe white denim bikini shorts, however, were un-inventive, un-inspired and left little to the imagination.
Implications - With so many different stresses emerging each day, consumers are looking for products that will bring some structure into their lives. Designs that feature an orderly aesthetic appeal to those looking to take control of their hectic lifestyles while staying stylish.
Trend Themes
1. Geometrical Fashion - Fashion brands can explore the use of geometrical patterns and designs in their clothing to add flair and uniqueness to everyday garments.
2. Monochrome Urban Style - Urban clothing brands can cater to the growing demand for monochrome fashion by creating stylish and tough outfits with a predominantly black and white color palette.
3. Structured Aesthetics - There is an opportunity for designers to create garments with an orderly and structured aesthetic that appeal to consumers seeking control and organization in their busy lives.
Industry Implications
1. Fashion - The fashion industry can adopt geometrical patterns and monochrome urban style to create innovative and trendy clothing for their customers.
2. Urban Clothing - The urban clothing industry can tap into the demand for monochrome fashion and create stylish outfits that resonate with urbanites looking for a tough and edgy aesthetic.
3. Design - Designers have the opportunity to incorporate structured aesthetics into various industries, such as fashion and interior design, to provide consumers with visually appealing and organized products.
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