adidas Unveils an Old-School Design of the FYW S-97 Model
adidas introduces a new set of retro colorways for it's signature FYW S-97 sneaker model. The latest range features warm and cool tonal options, with references to retro eras, informed through the different textural patterning throughout the uppers. The midsoles feature clean white details and some beige accents constructed from suede materials to add additional overt details.
There are hues of blue and the brand's 'Semi Coral' color decorating the uppers in streaks. This is meant to reference notebook covers with additional contrasting elements at the black outsoles and the branding. The tongue features the adidas Equipment details through embroidery. The new set of FYW S-97 colorways are set to launch starting tomorrow online at adidas and at select stockists.
There are hues of blue and the brand's 'Semi Coral' color decorating the uppers in streaks. This is meant to reference notebook covers with additional contrasting elements at the black outsoles and the branding. The tongue features the adidas Equipment details through embroidery. The new set of FYW S-97 colorways are set to launch starting tomorrow online at adidas and at select stockists.
Trend Themes
1. Retro Colorways - Opportunity for brands to tap into nostalgia by offering retro-themed color options for their products.
2. Textural Patterning - Potential for innovative materials and techniques to create unique and visually appealing patterns on sneaker uppers.
3. Clean White Details - Demand for minimalist design elements, such as clean white accents, to enhance the overall aesthetic of sneakers.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend by incorporating retro colorways and textural patterning into their sneaker designs.
2. Fashion - Fashion brands can explore the use of retro colorways and textural patterning in their clothing and accessory collections to appeal to nostalgia-driven consumers.
3. Sportswear - Sportswear companies have the opportunity to incorporate retro-inspired color options and clean white details into their athletic footwear and apparel lines.
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