Alltimers References the 90s with Its Fall 2018 Lookbook
New York-based skateboarding company Alltimers releases an editorial that depicts the label's fuzzy streetwear offerings for Fall 2018. It is evident that the collection focuses on garments that are incredibly comfortable, slouchy and playful. The designs utilize a pastel color palette and the silhouettes feature the "signature Alltimers martini glass and a ’90s frog finger puppet" as graphic details.
From the ultra-retro soft zip-up crewnecks to the 90s-inspired fleece snap-T pullovers, the New York label's offerings definitely exude a cozy feeling with a contemporary aesthetic. In addition, the fuzzy streetwear collection is presented in an editorial that strongly communicates the nostalgia of childhood with decor that features plush animals, a vintage Macintosh computer, beanie babies and even a carton of milk.
Photo Credits: Michael James Fox
From the ultra-retro soft zip-up crewnecks to the 90s-inspired fleece snap-T pullovers, the New York label's offerings definitely exude a cozy feeling with a contemporary aesthetic. In addition, the fuzzy streetwear collection is presented in an editorial that strongly communicates the nostalgia of childhood with decor that features plush animals, a vintage Macintosh computer, beanie babies and even a carton of milk.
Photo Credits: Michael James Fox
Trend Themes
1. Nostalgia-focused Fashion - Opportunity to utilize past design elements to evoke nostalgia in modern fashion designs.
2. Comfortable Streetwear - Opportunity to create designs that prioritize comfort and cozy feels in urban fashion.
3. Playful Graphic Details - Opportunity to incorporate whimsical and retro elements into fashion graphics for a quirky aesthetic.
Industry Implications
1. Fashion & Apparel - Companies within this industry can explore using retro design elements to create clothing that prioritizes coziness and nostalgia.
2. Graphic Design & Marketing - Opportunity to utilize playful and whimsical graphic details in branding and advertising for a nostalgic look and feel.
3. Photography & Editorial - Opportunity to create editorial content that evokes nostalgia and childhood memories by incorporating vintage elements into the set and props.
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