The North Face and HYKE Collaboration is Exclusive to Japan
The latest collaboration between outdoorsy adventure brand The North Face and HYKE makes its debut with this lookbook and the Fall/Winter 2019 offerings exhibit a strikingly chic collection of futuristic technical wear.
Strong ties to slick minimalism are established as the capsule navigates the space between an elegant aesthetic and function-forward construction. The outerwear options surely maintain something industrial, with clean lines and a color palette that boasts olive, black, and beige.
The HYKE x The North Face capsule of futuristic technical wear will drop at Isetan Shinjuku and The North Face Standard Futako-Tamagawa on September 11th. The designs are made to be exclusive to Japan, signaling a certain intensity in the market for fashion-forward performance wear.
Photo Credits: The North Face/ HYKE
Strong ties to slick minimalism are established as the capsule navigates the space between an elegant aesthetic and function-forward construction. The outerwear options surely maintain something industrial, with clean lines and a color palette that boasts olive, black, and beige.
The HYKE x The North Face capsule of futuristic technical wear will drop at Isetan Shinjuku and The North Face Standard Futako-Tamagawa on September 11th. The designs are made to be exclusive to Japan, signaling a certain intensity in the market for fashion-forward performance wear.
Photo Credits: The North Face/ HYKE
Trend Themes
1. Futuristic Technical Wear - Opportunity for brands to explore advanced materials and innovative design to create fashion-forward performance wear.
2. Minimalism in Fashion - Disruptive innovation opportunity to create sleek and minimalistic designs in the outdoor apparel industry.
3. Exclusive Market Strategies - Brands can leverage exclusivity in specific regions to create demand and cater to niche markets for their fashion collaborations.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity for companies to integrate advanced technology and materials into their outdoor clothing lines.
2. Fashion Retail - Opportunity for retailers to tap into the growing demand for futuristic technical wear by collaborating with fashion-forward outdoor brands.
3. Market Expansion - Brands can explore new markets and expand their customer base by developing exclusive collaborations for specific regions.
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