Alibaba's 'Futuremart' is a High-Tech Cashierless Store in China
Laura McQuarrie — April 27, 2018 — Business
References: thecurrentdaily
At its headquarters in Hangzhou, China, Alibaba opened an all-new staffless store by the name of 'Futuremart.'
The high-tech store is stocked with a variety of merchandise from Alibaba and requires that consumers check in by having their face read and scanning a QR code with their Alipay, Taobao or Tmall app. From there, consumers may enter the store, browse freely and pick up any items they wish to take home. When it comes time to leave, consumers may simply leave the store for a streamlined experience.
Inside Futuremart, Alibaba offers a 'Happy Go' facial recognition station that boasts the ability to scan the faces of consumers and provide discounts for those who flash a brilliant smile.
The high-tech store is stocked with a variety of merchandise from Alibaba and requires that consumers check in by having their face read and scanning a QR code with their Alipay, Taobao or Tmall app. From there, consumers may enter the store, browse freely and pick up any items they wish to take home. When it comes time to leave, consumers may simply leave the store for a streamlined experience.
Inside Futuremart, Alibaba offers a 'Happy Go' facial recognition station that boasts the ability to scan the faces of consumers and provide discounts for those who flash a brilliant smile.
Trend Themes
1. Cashierless Stores - Disruptive innovation opportunity: Develop advanced facial recognition and scanning technologies to enable smooth, staffless store experiences.
2. High-tech Shopping - Disruptive innovation opportunity: Create innovative payment systems that integrate with mobile apps to streamline the checkout process and enhance the customer experience.
3. Facial Recognition - Disruptive innovation opportunity: Explore new applications of facial recognition technology, such as facial analysis for personalized discounts and incentives.
Industry Implications
1. Retail - Disruptive innovation opportunity: Integrate technology like facial recognition and mobile payment systems into traditional retail stores to create cashierless shopping experiences.
2. Technology - Disruptive innovation opportunity: Develop and improve facial recognition and mobile scanning technologies to enhance security and convenience in various industries.
3. Mobile Payment - Disruptive innovation opportunity: Innovate mobile payment platforms to offer seamless and secure transactions for cashierless stores and other retail environments.
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