Mathiew Lewis' Eco-Friendly RT20 is Ready for Street or Track
Going Like Sixty — February 15, 2009 — Autos
References: diseno-art
Liquid hydrogen is the probable power for this RT20 concept from Mathieu Lewis. This recalls the days when NASCAR drivers took the family sedan to the race track. The RT20 is meant to be reconfigured to run on both the track and the street. The twin turbo V6 engine will provide enough power and noise for racers, yet still be eco-friendly.
Implications - Companies invest in finding solutions to some of society's concerns in an effort to draw more appeal. The eco-friendly target demographic is a small niche itself. These consumers are looking for products that minimize their environmental impact while maintaining their current lifestyle. This consumer group wants the luxury while maintaining environmental concern.
Implications - Companies invest in finding solutions to some of society's concerns in an effort to draw more appeal. The eco-friendly target demographic is a small niche itself. These consumers are looking for products that minimize their environmental impact while maintaining their current lifestyle. This consumer group wants the luxury while maintaining environmental concern.
Trend Themes
1. Hydrogen-powered Vehicles - The development of liquid hydrogen-powered vehicles, such as Mathieu Lewis’ RT20 concept, is a trend that will disrupt the automotive industry and present opportunities for eco-friendly innovation.
2. Track-to-street Vehicles - Multi-purpose vehicles that can be used for both track and street, like the RT20, are a growing trend that will disrupt the automotive industry and present opportunities for versatile innovation.
3. Luxury, Eco-friendly Vehicles - Demand for eco-friendly luxury vehicles, like the RT20, is a trend that will disrupt the automotive industry and present opportunities for environmentally conscious innovation.
Industry Implications
1. Automotive Manufacturing - Automotive manufacturers have the opportunity to embrace disruptive trends like hydrogen-powered vehicles and multi-purpose designs, such as the RT20.
2. Environmental Technology - The development of hydrogen-powered vehicles and the demand for luxury eco-friendly products presents opportunities for companies in the environmental technology industry.
3. Motorsports - The RT20 design, which is meant to be used for both street and track, presents opportunities for disruptive innovation in the motorsports industry.
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