iPods and More
Angela Lowe — May 31, 2006 — Marketing
References: ocregister & gushmagazine
Now you can select everything from iPods to car tires from vending machines. "Vending-industry expert John Barsanti believes unusual vending machines offered by several companies are the future of retail in the U.S. – a trend that's already extremely popular in Japan. He's the director of private equity firm Torridon Cos.and a consultant to brands that are evaluating whether to sell high-end merchandise through vending machines." (Ocregister)
Implications - In contemporary society, many consumers are used to having instantaneous access to almost any product. Providing individuals with both a desirable product as well as effortless access will give companies an advantage over leading competitors, as this satisfies two buyer demands.
Implications - In contemporary society, many consumers are used to having instantaneous access to almost any product. Providing individuals with both a desirable product as well as effortless access will give companies an advantage over leading competitors, as this satisfies two buyer demands.
Trend Themes
1. Unconventional Vending Machines - Offering high-end merchandise through unconventional vending machines has the potential to disrupt traditional retail and take advantage of buyer demands for instantaneous access to desired products.
2. Instant Access Retail - Providing consumers with both desirable products and effortless access through vending machines has the potential to disrupt traditional brick and mortar retail.
3. Luxury Vending Machines - Vending machines that offer high-end merchandise have the potential to disrupt traditional luxury retail and provide new avenues for companies to sell products.
Industry Implications
1. Retail - Vending machines have the potential to disrupt traditional brick and mortar retail, as they offer a new avenue for companies to provide consumers with instant access to desired products.
2. Luxury Goods - Vending machines that offer high-end merchandise have the potential to disrupt traditional luxury retail and provide new avenues for companies to sell products.
3. Technology - Technological advancements in vending machines have the potential to disrupt traditional retail and offer new avenues for companies to sell products.
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