Target's New Retail Space Explores the Future of the Connected Home
Katherine Pendrill — June 3, 2016 — Tech
References: intl.target & engadget
Following the success of last year's 'Open House' experiment, Target is creating a new retail space that will give consumers an opportunity to explore the future of the connected home. While not as big as the tech-centric San Francisco store, the new space will feature some the the latest advancements when it comes to smart home technology.
The new in-store concept space will be located inside one of Target's Minneapolis locations. The space will feature large displays above each product in order to introduce consumers to the new technology. Beyond the high-tech displays, the staff will be trained to use each device, so that consumers can enjoy hands-on demonstrations. As a result, consumers will not only gain a better understanding of how each product works, but they can also see how the devices work with other smart home objects.
With plans to create similar spaces inside other Target stores, the brand gives consumers a hands-on way to explore the future of the connected home.
The new in-store concept space will be located inside one of Target's Minneapolis locations. The space will feature large displays above each product in order to introduce consumers to the new technology. Beyond the high-tech displays, the staff will be trained to use each device, so that consumers can enjoy hands-on demonstrations. As a result, consumers will not only gain a better understanding of how each product works, but they can also see how the devices work with other smart home objects.
With plans to create similar spaces inside other Target stores, the brand gives consumers a hands-on way to explore the future of the connected home.
Trend Themes
1. Connected Home Retail Spaces - Businesses can create in-store retail spaces that showcase and demonstrate smart home technology to consumers, allowing them to better understand how each product works and how they can work together.
2. Hands-on Smart Home Demos - Businesses can differentiate themselves by training staff to use and provide hands-on demonstrations of each smart home device, helping consumers make informed purchase decisions.
3. Integrated Smart Home Ecosystems - Businesses can focus on creating products and collaborating with others to create a seamless and integrated smart home ecosystem, providing consumers with a more convenient and connected experience.
Industry Implications
1. Retail - Retailers can explore showcasing smart home devices in interactive in-store spaces to attract and inform consumers, providing an opportunity to differentiate themselves from competitors.
2. Consumer Electronics - Consumer electronics companies can focus on developing and marketing products that integrate seamlessly with other smart home devices, creating a more convenient and connected experience for consumers.
3. Smart Home Services - Smart home service providers can offer hands-on support and installation for consumers, helping them better understand and utilize their devices within a connected ecosystem.
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