Trend Hunter Influencers Discuss Current Firsts & What's Up Next
Taylor Keefe — July 7, 2014 — Fashion
This post is brought to you by the Vodafone Firsts program. Pitch Your #First today.
There's nothing constant in the world of fashion. The ever-changing nature of the business creates new trends, styles and hallmarks that make it difficult to pinpoint cultural shifts and predict future "firsts." One day we're rocking Pharrell hats hats, and the next day we hate Pharrell hats. One day we're frothing to be front row at New York Fashion Week, and the next day we're streaming it from our laptops. Do we still care what Vogue says? Do blogs have sway in pushing fashion forward? Why is Kanye telling us that we need more leather jogging pants?
To make sense of it all, we hooked up with the Vodafone Firsts program, and had two of Trend Hunter's top influencers discuss what they're currently seeing in fashion and asked them to share thoughts on what's up next.
Watch the video above to hear about cultural collisions, the rise of the blogger and how the economy of the fashion industry is forcing top designers to be more creative with their lines, campaigns and budgets. We also encourage you to head over to Vodafone Firsts to share you big "firsts" and what you think is up next.
There's nothing constant in the world of fashion. The ever-changing nature of the business creates new trends, styles and hallmarks that make it difficult to pinpoint cultural shifts and predict future "firsts." One day we're rocking Pharrell hats hats, and the next day we hate Pharrell hats. One day we're frothing to be front row at New York Fashion Week, and the next day we're streaming it from our laptops. Do we still care what Vogue says? Do blogs have sway in pushing fashion forward? Why is Kanye telling us that we need more leather jogging pants?
To make sense of it all, we hooked up with the Vodafone Firsts program, and had two of Trend Hunter's top influencers discuss what they're currently seeing in fashion and asked them to share thoughts on what's up next.
Watch the video above to hear about cultural collisions, the rise of the blogger and how the economy of the fashion industry is forcing top designers to be more creative with their lines, campaigns and budgets. We also encourage you to head over to Vodafone Firsts to share you big "firsts" and what you think is up next.
Trend Themes
1. Cultural Collisions - Opportunity for fashion brands to explore new cultural influences and create unique and inclusive designs.
2. Rise of Bloggers - Fashion brands can leverage the influence of bloggers to reach new audiences and gain credibility in the industry.
3. Creative Adaptation - The challenging economy presents an opportunity for fashion designers to innovate in their lines, campaigns, and budgets.
Industry Implications
1. Fashion - The fashion industry can embrace cultural collisions, collaborate with bloggers, and find innovative solutions to adapt to the changing economy.
2. Technology - Technology industry can support fashion brands in reaching new audiences and enabling creative adaptations through digital platforms and tools.
3. Marketing - Marketing industry can help fashion brands leverage the power of influencers, create engaging campaigns, and communicate unique cultural influences.
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