Dress-X Explores the Future of Digital Fashion with Virtual Designs
Laura McQuarrie — March 6, 2021 — Fashion
References: dress-x & voguebusiness
People continually want new products to help them express themselves and in the fight against fast fashion and the immense amount of waste it generates, brands like Dress-X are introducing the future of digital fashion. Dress-X sets itself apart as the first international digital fashion multi-brand retailer and it sells digital-only designs that allows for dressing up, but virtually.
"Wearing" digital fashion by Dress-X is best done by choosing a photo with natural light, fitted clothing and hair mostly out of the way. Through the brand, users can try on designs from the Space X-inspired collection and more. Thanks to the limitless nature of digital fashion, the designs push past some of the barriers of real, wearable fashion.
As Dress-X describes, "We strongly believe that the amount of clothing produced today is way greater than humanity needs."
"Wearing" digital fashion by Dress-X is best done by choosing a photo with natural light, fitted clothing and hair mostly out of the way. Through the brand, users can try on designs from the Space X-inspired collection and more. Thanks to the limitless nature of digital fashion, the designs push past some of the barriers of real, wearable fashion.
As Dress-X describes, "We strongly believe that the amount of clothing produced today is way greater than humanity needs."
Trend Themes
1. Virtual Fashion - The trend towards digital-only fashion paves the way for virtual fashion design and retail.
2. Sustainable Fashion - Digital fashion not only eliminates physical waste but also caters to the shift towards conscious fashion choices.
3. Individualized Expressions - Digital fashion technology enables users to freely express their creativity and fashion sense through virtual designs.
Industry Implications
1. Fashion - The fashion industry can leverage digital fashion to cater to the demand for more sustainable and innovative fashion solutions for the future.
2. Technology - The integration of technology and fashion can enhance consumer experiences and create new opportunities for retailers as the demand for digital-first solutions rises.
3. Retail - Digital fashion retailers can create new markets by appealing to customers who seek individualized fashion expressions without expanding their physical fashion footprint.
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