'Future Nostalgia: Masterpieces' Shows That Life is Not a Smooth Ride
Meghan Young — November 28, 2012 — Lifestyle
References: victorsonna & neatorama
The 'Future Nostalgia: Masterpieces' art series may revolve around bicycles, but these creations are not meant to be thought of as means of transportation, but rather works of art. As though put together with pieces found in a junk yard, the bikes are deformed versions of their original glorious selves.
Created by Victor Sonna, an artist born in Cameroon and based in The Netherlands, the 'Future Nostalgia: Masterpieces' art series was inspired by people's movements both on a bike and off. Creating meandering lines, these rides are not as smooth as people would like to believe. Sonna explains, "We are increasingly inclined to trim down damages, holes and obstacles in our lives By contrast, it is my intention to leave these ‘faults’ or ‘failures’ in my work, both structurally and formally."
Created by Victor Sonna, an artist born in Cameroon and based in The Netherlands, the 'Future Nostalgia: Masterpieces' art series was inspired by people's movements both on a bike and off. Creating meandering lines, these rides are not as smooth as people would like to believe. Sonna explains, "We are increasingly inclined to trim down damages, holes and obstacles in our lives By contrast, it is my intention to leave these ‘faults’ or ‘failures’ in my work, both structurally and formally."
Trend Themes
1. Upcycled Art - The 'Future Nostalgia: Masterpieces' series demonstrates the disruptive innovation opportunity to transform discarded objects into unique works of art.
2. Alternative Transportation - The deformed bikes showcased in 'Future Nostalgia: Masterpieces' underscore the potential for alternative and unconventional forms of transportation as a disruptive innovation opportunity.
3. Imperfect Aesthetics - Sonna's choice to incorporate 'faults' and 'failures' in his artwork implies a disruptive innovation opportunity to subvert traditional norms of perfection and embrace the beauty in imperfection.
Industry Implications
1. Art and Design - The 'Future Nostalgia: Masterpieces' art series highlights the disruptive innovation opportunity for artists to create unique pieces using upcycled materials.
2. Transportation - The deformed bikes used in the 'Future Nostalgia: Masterpieces' exhibit suggest a disruptive innovation opportunity for manufacturers to experiment with unconventional and aesthetically interesting forms of transportation.
3. Sustainability - The 'Future Nostalgia: Masterpieces' series illustrates a disruptive innovation opportunity for individuals and industries to shift towards a more sustainable and environmentally conscious mindset in regards to using and disposing of objects.
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