'Fusion Jerky' is Putting a Creative Twist on Traditional Meat Snacks
Katherine Pendrill — April 28, 2016 — Lifestyle
References: fusionjerky & foodnavigator-usa
The San Francisco-based company Fusion Jerky is putting a creative twist on a nostalgic snack food by combining unconventional meats with bold and exciting flavors. Unlike beef jerky of the past, these products boast healthy ingredients and unique flavors combinations that are likely to appeal to young consumers such as millennials.
Fusion Jerky combines soft, Asian-style jerky with American flavors for a snack food that is unlike anything else on the market. Unlike other companies, Fusion Jerky uses meats such as chicken, turkey and pork instead of just beef. The jerky is then seasoned with ingredients such as basil, garlic and rosemary for bold and unexpected flavor combinations. Additionally, all of the brand's products are free from gluten, MSG, nitrates and preservatives, making them appropriate snack options for health-conscious consumers.
With its gender-neutral packaging and all-natural ingredients, Fusion Jerky is likely to appeal to a new generation of consumers who are looking for a healthy alternative to other meat-based snacks.
Fusion Jerky combines soft, Asian-style jerky with American flavors for a snack food that is unlike anything else on the market. Unlike other companies, Fusion Jerky uses meats such as chicken, turkey and pork instead of just beef. The jerky is then seasoned with ingredients such as basil, garlic and rosemary for bold and unexpected flavor combinations. Additionally, all of the brand's products are free from gluten, MSG, nitrates and preservatives, making them appropriate snack options for health-conscious consumers.
With its gender-neutral packaging and all-natural ingredients, Fusion Jerky is likely to appeal to a new generation of consumers who are looking for a healthy alternative to other meat-based snacks.
Trend Themes
1. Creative Jerky Flavors - Combining unconventional meats with bold and exciting flavors presents opportunity for creating unique and enticing jerky snacks.
2. Health-conscious Snacking - The demand for all-natural, gluten-free, and preservative-free snacks opens up opportunities for innovative jerky products catering to health-conscious consumers.
3. Alternative Meat Jerky - Using meats like chicken, turkey, and pork instead of traditional beef offers a chance to disrupt the jerky market and attract new customers.
Industry Implications
1. Snack Food - Incorporating unconventional flavors and healthier ingredients in jerky snacks presents disruptive innovation potential within the snack food industry.
2. Meat Processing - Exploring alternative meat sources for jerky production can drive innovation and disruption in the meat processing industry.
3. Natural Food - Creating all-natural, gluten-free, and preservative-free jerky products taps into the growing trend of natural food consumption and offers disruptive opportunities in the industry.
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