IKEA & Åkestam Holst Use Unconventional Selling Tactics
References: akestamholst.se & designtaxi
IKEA teams up with agency Åkestam Holst for a furniture commercial that cleverly makes use of audience adversity toward TV ads. The advertising endeavor is an extension of the 'Where Life Happens' series. The scene reveals a family, watching a suspenseful thriller. The interior design is cozy and stylish — the pieces communicate with each other to create a homey environment.
As the film is in its most heated moments and the family members are literally standing on the edge of their seats, the program cuts for a commercial break. Disappointed and dissatisfied with this bad taste in TV advertising, the family gets up and leaves the room. At that point, the furniture commercial highlights the various items in the room as offered at IKEA.
As the film is in its most heated moments and the family members are literally standing on the edge of their seats, the program cuts for a commercial break. Disappointed and dissatisfied with this bad taste in TV advertising, the family gets up and leaves the room. At that point, the furniture commercial highlights the various items in the room as offered at IKEA.
Trend Themes
1. Unconventional Selling Tactics - Opportunity for businesses to explore alternative methods of selling and engaging with audiences, moving away from traditional advertising approaches.
2. Interactive Commercials - Potential for commercials to break the fourth wall and interact with viewers, creating a more immersive and engaging experience.
3. Seamless Integration of Products - Chance for brands to seamlessly integrate their products into relevant content, capturing the attention and interest of consumers.
Industry Implications
1. Furniture Retail - Furniture retailers can consider incorporating unconventional selling tactics into their advertising strategies to stand out and connect with potential customers.
2. Advertising & Marketing - The advertising industry can explore the concept of interactive commercials to enhance brand storytelling and captivate audiences.
3. Home Decor & Interior Design - Opportunity for home decor and interior design brands to showcase their products through seamless integration into relevant content, providing inspiration to viewers.
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