Furballs by DentsuBos Likens Guinea Pigs to Testes
Meghan Young — November 22, 2014 — Lifestyle
References: dentsubos & designtaxi
November is becoming well-known for its focus on male health issues including prostate cancer and testicular cancer; the latter is addressed in a humorous ad campaign titled Furballs. Starring a group of cute guinea pigs, they each stand in for male testes. Although that might seem completely bizarre, Furballs finds a clever and creative way to address the need for monthly testes self-check ups.
Conceived and executed by Canada-based advertising agency DentsuBos, the Furballs ad campaign goes through the specific motions needed to ensure that nothing abnormal goes unnoticed. Furballs starts by stating, "Big or small, trimmed or bushy, no two are the same. So don't worry if yours don't look exactly like these." Although the footage revolves around guinea pigs, men will get the idea quickly.
Conceived and executed by Canada-based advertising agency DentsuBos, the Furballs ad campaign goes through the specific motions needed to ensure that nothing abnormal goes unnoticed. Furballs starts by stating, "Big or small, trimmed or bushy, no two are the same. So don't worry if yours don't look exactly like these." Although the footage revolves around guinea pigs, men will get the idea quickly.
Trend Themes
1. Male Health Awareness Campaigns - There is a market for creative and humorous campaigns that promote male health awareness and encourage self-checkups.
2. Animal-inspired Health Campaigns - Using cute animals in health campaigns can make a serious topic more approachable and engaging.
3. Monthly Self-checkup Campaigns - There is room for innovation in campaigns that educate and remind individuals to regularly perform self-checkups for early detection and prevention of diseases.
Industry Implications
1. Healthcare - Healthcare providers can use creative and humorous campaigns to promote awareness and prevention of diseases, encouraging individuals to take their health seriously.
2. Marketing and Advertising - Marketing and advertising agencies can help healthcare industries design and execute campaigns that effectively communicate the importance of health awareness and disease prevention.
3. Animal Care - Animal care organizations can tap into the trend of using cute animals to promote health awareness and collaborate with healthcare industries in campaigns that benefit both humans and animals.
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