'ML Furs' Photographed its Winter Collection in a Real Ice Castle
Kara — October 23, 2013 — Pop Culture
Marks-Lloyds Furs, Denver’s oldest furrier, takes an inventive approach to the classic lookbook to showcase its Winter Fur Collection. Photographed in an ice castle in Colorado, the majestic structure was designed by artist Brent Christensen, and proves to be the perfect backdrop for this dramatic photo shoot.
ML Furs drew upon inspiration from movies like Anna Karenina and the classic Dr. Zhivago when styling the collection. The looks were influenced by the Fall/Winter 2013 runway shows; the jewel tones contrasted with beiges and nudes, heavy brows, and the almost ombre hair, to create an old world theme but with a decidedly modern twist.
The look book goes beyond an advertorial, telling a story with the setting, lighting, makeup and styling to create a whimsical world that is open to the viewer's interpretation. Pushing the boundaries of tradition, notably the Bridal gown at the end, emanates a darker feel. The last shot with the Russian red bridesmaid dress seems to represent the ending of both classic movies referenced for inspiration, representing the destruction and despair of the main characters with dark lighting, setting it apart from the rest.
ML Furs drew upon inspiration from movies like Anna Karenina and the classic Dr. Zhivago when styling the collection. The looks were influenced by the Fall/Winter 2013 runway shows; the jewel tones contrasted with beiges and nudes, heavy brows, and the almost ombre hair, to create an old world theme but with a decidedly modern twist.
The look book goes beyond an advertorial, telling a story with the setting, lighting, makeup and styling to create a whimsical world that is open to the viewer's interpretation. Pushing the boundaries of tradition, notably the Bridal gown at the end, emanates a darker feel. The last shot with the Russian red bridesmaid dress seems to represent the ending of both classic movies referenced for inspiration, representing the destruction and despair of the main characters with dark lighting, setting it apart from the rest.
Trend Themes
1. Ice Castle Photoshoot - Opportunity to create unique and stunning fashion editorials in unconventional locations like ice castles.
2. Old World with a Modern Twist - Incorporating traditional elements with a modern twist to create fashion looks that appeal to a wide audience.
3. Whimsical Fashion Storytelling - Using setting, lighting, makeup, and styling to create immersive and imaginative fashion narratives.
Industry Implications
1. Fashion Photography - Expanding the boundaries of traditional fashion photography by incorporating unique and unconventional locations like ice castles.
2. Fashion Design - Innovating by merging traditional fashion elements with contemporary twists to create captivating and versatile fashion collections.
3. Fashion Media - Exploring new storytelling techniques in fashion editorials by creating whimsical and immersive narratives that engage viewers.
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