Panasonic's Funny Ad for Headphones Merges Modern Tech with Fine Art
Laura McQuarrie — August 25, 2014 — Marketing
This funny ad for Panasonic will take you right back to art history class and have you recall the story of Van Gogh. The advertisement is made in the style of the iconic artist's work, featuring vivid colors and visible brush strokes.
Although there seems to be some mystery as to how Van Gogh lost his ear, this ad shows the artist desperately trying to return the severed ear to his head with glue, since the ad for the Panasonic RF-HXD5W headphones claims that this is one "sound experience you wouldn't want to miss." Although sound may never be quite the same as it once was for Van Gogh, if you've got two working ears that are still attached to your head, at least you can appreciate the quality sound on behalf of this tortured artist.
Although there seems to be some mystery as to how Van Gogh lost his ear, this ad shows the artist desperately trying to return the severed ear to his head with glue, since the ad for the Panasonic RF-HXD5W headphones claims that this is one "sound experience you wouldn't want to miss." Although sound may never be quite the same as it once was for Van Gogh, if you've got two working ears that are still attached to your head, at least you can appreciate the quality sound on behalf of this tortured artist.
Trend Themes
1. Artistic Advertisements - The emergence of creative advertising strategies that incorporate artistic concepts and styles to promote products and services.
2. Multimedia Marketing - Companies developing multimedia marketing campaigns that combine visual art with audio experiences to create a unique brand image and attract new customers.
3. Lifestyle Branding - An increasing number of companies embracing a lifestyle branding approach by using art and culture to elevate their products and create a unique brand identity that resonates with their target audience.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can leverage artistic advertising strategies to create unique brand identities and differentiate themselves from competitors.
2. Art and Culture - The art and culture industry can benefit from partnerships with companies looking to incorporate artistic concepts in their marketing campaigns, resulting in increased exposure and revenue.
3. Luxury Goods - Luxury goods companies can utilize lifestyle branding to craft a sophisticated brand identity and create a unique customer base that values aesthetics and cultural experiences.
3.1
Score
Popularity
Activity
Freshness
