Supreme and Dickies Join Forces for Spring 2022
References: supremenewyork & hypebeast
Supreme and Dickies work in collaboration on a collection for the Spring 2022 season full of design details that are true to both contributing efforts. The American workwear label infuses its expertise with silhouettes such as a jacket, work shorts, work pants, a short-sleeve shirt, and a belt.
The upcoming collection is led by the Eisenhower jacket in four different tonal options that are ready for the season. It is highlighted by the side stripe details for a touch of contrast and sporty feel. The theme continues with the Original 874® Work Pants, 13” Loose Fit Multi-Use Pocket Work Shorts, and Military Buckle Web Belt joining the collection. Notably, every item in the capsule is marked with co-branding details to mark the collaborative effort. The capsule is set to launch officially on April 7th.
Image Credit: Supreme
The upcoming collection is led by the Eisenhower jacket in four different tonal options that are ready for the season. It is highlighted by the side stripe details for a touch of contrast and sporty feel. The theme continues with the Original 874® Work Pants, 13” Loose Fit Multi-Use Pocket Work Shorts, and Military Buckle Web Belt joining the collection. Notably, every item in the capsule is marked with co-branding details to mark the collaborative effort. The capsule is set to launch officially on April 7th.
Image Credit: Supreme
Trend Themes
1. Collaborative Workwear Designs - The trend of cross-branded and collaborative workwear designs is an opportunity for popular streetwear brands to expand into new markets and offer differentiated products.
2. Sporty Workwear Details - Incorporating sporty details into workwear silhouettes presents an opportunity for brands to attract a younger and more athletic consumer base.
3. Co-branding and Limited Edition Collections - Offering limited edition collaborations with other popular brands is a trend that provides opportunities for companies to expand their consumer base and create buzz around their products.
Industry Implications
1. Streetwear Fashion - The streetwear industry can take advantage of collaborations with workwear brands to explore new design opportunities and reach new customers.
2. Workwear Industry - Collaborating with streetwear brands presents an opportunity for workwear companies to offer modern designs and attract a younger consumer base while maintaining their authenticity.
3. Fashion Retail Industry - Promoting and selling limited edition collaborative collections through online and brick-and-mortar fashion retailers is a trend that opens up opportunities to reach new consumer demographics and increase revenue.
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