Estevan Oriol Partners with Dickies for a Capsule Collection
Estevan Oriol has added his creative touch to the Dickies brand, sharing a capsule inspired by the Chicano and “Lowriding” culture in LA. The collection comprises minimalist work pants, overalls, and T-shirts decorated with Dickies branding and cargo-style pockets. Dickies’ signature denim comes in the form of ‘Bib Overalls,’ while work pants opt for the brand’s ‘874® Twill’ fabric. A standout piece is the ‘LA Nights’ shirt, which is a relaxed long-sleeve.
The collection also features Oriol’s camerawork for its visual campaign, sharing photos of models in laid-back poses next to ‘Lowriding’ vehicles.
Oriol commented on the release: “Capturing the raw reality of Los Angeles street life and Chicano lowrider culture is my life’s calling. I’m devoted to humanizing the parts of the city. I’m humbled to have received the immense trust, respect and responsibility from Dickies to document their clothing in an intimate way that authentically represents Chicano culture today.”
Image Credit: Dickies
The collection also features Oriol’s camerawork for its visual campaign, sharing photos of models in laid-back poses next to ‘Lowriding’ vehicles.
Oriol commented on the release: “Capturing the raw reality of Los Angeles street life and Chicano lowrider culture is my life’s calling. I’m devoted to humanizing the parts of the city. I’m humbled to have received the immense trust, respect and responsibility from Dickies to document their clothing in an intimate way that authentically represents Chicano culture today.”
Image Credit: Dickies
Trend Themes
1. Chicano-inspired Workwear - Opportunity to incorporate traditional elements from Chicano culture into modern workwear designs and market to diverse demographics.
2. Minimalist Workwear - Opportunity to explore the simplicity and versatility of minimalist workwear designs that highlight function and durability.
3. Collaboration Capsule Collections - Opportunity for brands to collaborate with artists or designers and create limited-edition capsule collections that cater to specific subcultures or demographics.
Industry Implications
1. Fashion - Fashion brands can take inspiration from Chicano culture and incorporate traditional elements into modern workwear designs or collaborate with artists to create unique capsule collections.
2. Photography - Photographers can showcase diverse subcultures and lifestyles through their work, and collaborate with fashion brands to document visual campaigns that authentically represent cultural elements.
3. Marketing and Advertising - Marketing and advertising agencies can connect with diverse audiences by creating campaigns that feature traditional cultural elements and showcase a brand's dedication to inclusivity and cultural appreciation.
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