Häagen-Dazs Marks the New Year with With a Fukubukuro Lucky Bag in Japan
Katherine Pendrill — January 2, 2023 — Business
References: soranews24
Häagen-Dazs is marking the start of 2023 with a brand new fukubukuro lucky bag in Japan.
In Japan, fukubukuro is a tradition that involves giving shoppers a 'lucky' grab bag filled with random contents, generally at a steep discount. To mark the start of the new year, Häagen-Dazs has created a new fukubukuro lucky bag that's filled with ice cream and sold for 50% off what you'd normally pay. Each lucky bag is a reusable tote filled with 20 different Häagen-Dazs ice cream pints and ice cream bars. Some standouts include the Caramel Party bars and ice creams in Japan-exclusive mochi flavors.
Häagen-Dazs is currently selling two types of fukubukuro lucky bags and, according to recent reports, these bags are going fast to crowds lined up outside the stores.
Image Credit: Oona McGee
In Japan, fukubukuro is a tradition that involves giving shoppers a 'lucky' grab bag filled with random contents, generally at a steep discount. To mark the start of the new year, Häagen-Dazs has created a new fukubukuro lucky bag that's filled with ice cream and sold for 50% off what you'd normally pay. Each lucky bag is a reusable tote filled with 20 different Häagen-Dazs ice cream pints and ice cream bars. Some standouts include the Caramel Party bars and ice creams in Japan-exclusive mochi flavors.
Häagen-Dazs is currently selling two types of fukubukuro lucky bags and, according to recent reports, these bags are going fast to crowds lined up outside the stores.
Image Credit: Oona McGee
Trend Themes
1. Lucky Bag Trend - Brands can create fukubukuro-style lucky bags that provide shoppers with a fun, unpredictable purchase experience.
2. Subscription Ice Cream Trend - Ice cream brands can provide customers with a monthly subscription to get a variety of ice cream products at a discounted price.
3. Reusable Tote Trend - Companies can offer promotional reusable totes as a sustainable and practical way for customers to carry their purchases.
Industry Implications
1. Food Retail Industry - Food retailers can create their own lucky bags to sell to customers, providing an element of surprise and an opportunity to clear out inventory.
2. Subscription Box Industry - Subscription box companies can expand their offerings into the ice cream market by providing monthly boxes filled with ice cream products from various brands.
3. Promotional Products Industry - Promotional product companies can produce custom reusable totes with branding for businesses to give to their customers as a promotion or gift with purchase.
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