The FUEL10K Baking Mix Range is Non-HFSS
Michael Hemsworth — January 23, 2025 — Lifestyle
References: fuel10k & grocerytrader
The FUEL10K Baking Mix range is a first from the brand in the UK as a series of baking products for nutrition-minded consumers to incorporate into their diet that are easy to prepare and lifestyle-conscious.
The baking mixes come in two varieties including the Muffin Mix and the Pancake, Waffle & Crepe Mix, which each contain 10-grams and 15-grams of protein, respectively. The products also come as the UK's first non-HFSS baking mixes that contain no artificial colors, flavors or preservatives. The baking mixes only require a few additional pantry ingredients like eggs, milk and oil to be prepared.
The FUEL10K Baking Mix range is making its way to Tesco locations now where shoppers can pick up the various items for £2.89 each.
The baking mixes come in two varieties including the Muffin Mix and the Pancake, Waffle & Crepe Mix, which each contain 10-grams and 15-grams of protein, respectively. The products also come as the UK's first non-HFSS baking mixes that contain no artificial colors, flavors or preservatives. The baking mixes only require a few additional pantry ingredients like eggs, milk and oil to be prepared.
The FUEL10K Baking Mix range is making its way to Tesco locations now where shoppers can pick up the various items for £2.89 each.
Trend Themes
1. High-protein Baking Mixes - As consumers increasingly seek convenient ways to enrich their diets, high-protein baking mixes provide a simple solution for enhancing homemade meals with added nutritional value.
2. Non-hfss Product Development - The shift towards products free from high fat, sugar, and salt is gaining momentum, aligning with consumer demand for healthier, clean label food options.
3. Convenience-driven Nutritional Products - Busy lifestyles fuel the demand for quick-prep foods that don't compromise on health, making easily prepared nutritional mixes an appealing choice for many.
Industry Implications
1. Functional Food Industry - Innovative functional foods are capturing the attention of health-conscious consumers looking for diet enhancements without altering their eating habits extensively.
2. Clean Label Market - The clean label trend continues to resonate, driving the need for transparent ingredient lists and products free from artificial additives and preservatives.
3. Retail Grocery Sector - Supermarkets are increasingly incorporating health-focused products to cater to consumer preferences, transforming the usual food shopping experience.
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