The Ftuan Pay Less For More Campaign Makes Bad Scenarios Good
Meghan Young — January 3, 2012 — Marketing
References: ftuan & ibelieveinadv
The Ftuan Pay Less For More ad campaign highlights the idea that people are looking for ways to continue to lead fulfilling and, at times, extravagant lives during economically challenged times. Thanks to the help of coupon and deal websites like Ftuan and the more commonly known Groupon, people have found a great solution. Although people can still make the best of a bad situation, Ftuan helps eliminate those bad situations all together.
Conceived by 9527, an ad agency based in Beijing, the Ftuan Pay Less For More ad campaign contrasts two very different scenarios revolving around the same activity. Clearly, the more vibrant, happy scenarios are the most appealing. Ftuan makes those experiences happen at a more affordable price.
Conceived by 9527, an ad agency based in Beijing, the Ftuan Pay Less For More ad campaign contrasts two very different scenarios revolving around the same activity. Clearly, the more vibrant, happy scenarios are the most appealing. Ftuan makes those experiences happen at a more affordable price.
Trend Themes
1. Experience-focused Advertising - Disruptive innovation opportunity: Brands can create campaigns that highlight the value of experiences and offer affordable options to attract budget-conscious consumers.
2. Coupon and Deal Websites - Disruptive innovation opportunity: Developing user-friendly platforms that offer a wide range of discounted experiences and services can capitalize on the growing demand for affordable alternatives.
3. Contrasting Scenarios - Disruptive innovation opportunity: Advertisers can use the contrast between positive and negative scenarios to emphasize the benefits and affordability of their products or services.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Agencies can explore creative approaches to experience-focused advertising campaigns that resonate with cost-conscious consumers.
2. E-commerce - Disruptive innovation opportunity: Online coupon and deal websites can expand their offerings to include a broader selection of experiences, attracting a larger customer base.
3. Travel and Leisure - Disruptive innovation opportunity: Companies specializing in travel and leisure can create tailored experiences and packages that cater to budget-conscious travelers seeking affordable indulgence.
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