The New Cheerios Flavors are Inspired by Seasonal Ingredients
Katherine Pendrill — April 22, 2016 — Lifestyle
In lights of declining cereal sales, General Mills has announced the introduction of two new fruit-flavored cereals. The new products play on popular seasonal flavors to get consumers excited about cereal once again.
The new cereals consist of two limited-edition Cheerios flavors: Pumpkin Spice and Strawberry. The former is set to debut sometime around Labor Day, while the latter is already available in stores. Both cereals will be made from whole-grain oats and both will be gluten-free. The idea is to make cereal relevant again by giving consumers exciting new flavors and catering to specific dietary needs.
With the growing number of breakfast options available to consumers, General Mills is hoping its new fruit-flavored cereals will become a popular morning meal option.
The new cereals consist of two limited-edition Cheerios flavors: Pumpkin Spice and Strawberry. The former is set to debut sometime around Labor Day, while the latter is already available in stores. Both cereals will be made from whole-grain oats and both will be gluten-free. The idea is to make cereal relevant again by giving consumers exciting new flavors and catering to specific dietary needs.
With the growing number of breakfast options available to consumers, General Mills is hoping its new fruit-flavored cereals will become a popular morning meal option.
Trend Themes
1. Limited-edition Flavors - Creating limited-edition flavors of popular products can generate excitement and drive sales.
2. Catering to Specific Dietary Needs - Developing products that cater to specific dietary needs can attract a wider customer base.
3. Revitalizing Traditional Products - Refreshing and rebranding traditional products with new flavors can reignite consumer interest.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore opportunities to create limited-edition products and cater to specific dietary needs in order to stay competitive in the market.
2. Retail - Retailers can capitalize on the demand for limited-edition flavors and products that cater to specific dietary needs by offering a diverse range of options.
3. Marketing and Advertising - Marketing and advertising agencies can help brands revitalize traditional products by developing creative campaigns and identifying target audiences for new flavors.
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