Fruity Booty's 'Clementine' Collection Was Inspired by the Summer
Ellen Smith — November 17, 2020 — Fashion
References: fruitybooty & hypebae
Fruity Booty's 'Clementine' collection was inspired by the summer months, making now a better time than ever to release the dreamy and nostalgic collection. This capsule aims to remind the consumer of brighter days, which is hard as the temperatures continue to drop.
The London-based label used a strategic color palette of orange, yellow and gold for this line, presenting something that's retro yet highly wearable. The line includes underwire tops, underwear, and a bra. The cotton underwear features an embroidered logo on the back, while the upper pieces boast tonal looks that are reminiscent of swim suits. The collection ranges from $24 to $79 USD and can be shopped through the brand's online store.
Image Credit: Maria Martins, Fruit Booty
The London-based label used a strategic color palette of orange, yellow and gold for this line, presenting something that's retro yet highly wearable. The line includes underwire tops, underwear, and a bra. The cotton underwear features an embroidered logo on the back, while the upper pieces boast tonal looks that are reminiscent of swim suits. The collection ranges from $24 to $79 USD and can be shopped through the brand's online store.
Image Credit: Maria Martins, Fruit Booty
Trend Themes
1. Summer-inspired Lingerie - Lingerie manufacturers can design and release summer-inspired collections to attract consumers looking for nostalgia and bright colors.
2. Nostalgia Fashion - Fashion designers can create collections that tap into nostalgia, reminding consumers of brighter days.
3. Strategic Color Palettes - Brands can use strategic color palettes that evoke certain emotions or themes to improve the appeal of their products.
Industry Implications
1. Fashion Retail - Fashion retailers can take inspiration from Fruity Booty's Clementine Collection and release summer-inspired lines to boost sales.
2. Lingerie Manufacturing - Lingerie manufacturers can experiment with color palettes and embroidery to create unique products that stand out in the market.
3. E-commerce - E-commerce websites can tap into the nostalgia trend by featuring summer-inspired collections and offering promotions during seasonal changes.
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