Tropical Brewing's Fruit Beer Branding Plays Up Its Exoticism
Laura McQuarrie — August 30, 2014 — Lifestyle
References: thedieline
The fruit beers by Tropical Brewing make use of fruits from Brazil to turn a traditionally bitter flavor sweet. Since each of the fruit flavors is so distinct, each of the bottles features illustrations of psychedelic artwork that helps to give drinkers a better understanding of the personality of each fruit, as well as a story that goes along with each one.
The 'Buddha' flavor features mango flavoring and has replaces the icon of the god with a fruit seated in lotus position. The choice of coloring for the product's label is warm and vibrant, serving as a representation of the tropical fruit. Although each of the surreal illustrations and the colors on each bottle are completely different, the set of four fruit beers come together in harmony.
The 'Buddha' flavor features mango flavoring and has replaces the icon of the god with a fruit seated in lotus position. The choice of coloring for the product's label is warm and vibrant, serving as a representation of the tropical fruit. Although each of the surreal illustrations and the colors on each bottle are completely different, the set of four fruit beers come together in harmony.
Trend Themes
1. Exotic Fruit Flavors - Companies can innovate by using unique fruit flavors to make traditionally bitter flavors sweet.
2. Psychedelic Artwork Packaging - Innovative packaging with surreal graphics can help consumers understand the personality of each fruit flavor and create a cohesive branding.
3. Storytelling Branding - Brands can use narratives to tell the story of each unique fruit flavor, creating an emotional connection with the consumer.
Industry Implications
1. Craft Beer Industry - Craft breweries can differentiate themselves by incorporating exotic fruit flavors and unique packaging into their products.
2. Fruit Farming Industry - Fruit farmers can explore new markets by growing exotic fruits that can be used as ingredients in craft beer, opening up new revenue streams.
3. Marketing and Advertising Industry - Marketing agencies can work with breweries to create compelling storytelling and packaging that resonates with consumers and drives sales.
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