The Creamy Kind Frozen Bars are Disrupting the Frozen Category
Laura McQuarrie — May 16, 2019 — Lifestyle
References: kindsnacks & foodbusinessnews.net
Over the past few years, a number of refrigerated snack bars have been introduced to preserve the freshness of fruit and vegetable ingredients or other functional additions like live probiotics—and now, Kind Healthy Snacks is taking this idea even further by introducing frozen bars. The category-disrupting Kind Frozen snacks introduce creamy nut bars that are made with almonds as the first ingredient, followed by other flavorful inclusions like dark chocolate and sea salt.
Kind Frozen bars contain 190 calories and just 11 grams of sugar per serving, offering an entirely new way for consumers to enjoy a familiar product from the brand, which is ordinarily found alongside other snack bars in the snack aisle of a grocery store.
Stored in the freezer, these creamy almond bars may prompt people to reach for them in place of other less-than-healthy frozen treats.
Kind Frozen bars contain 190 calories and just 11 grams of sugar per serving, offering an entirely new way for consumers to enjoy a familiar product from the brand, which is ordinarily found alongside other snack bars in the snack aisle of a grocery store.
Stored in the freezer, these creamy almond bars may prompt people to reach for them in place of other less-than-healthy frozen treats.
Trend Themes
1. Refrigerated Snack Bars - Disruptive innovation opportunity: Explore new ingredients and functional additions to create fresh and healthy snack bars.
2. Frozen Snack Bars - Disruptive innovation opportunity: Develop frozen bars with unique combinations of ingredients to offer a refreshing and healthier alternative to traditional frozen treats.
3. Creamy Nut Bars - Disruptive innovation opportunity: Experiment with different nuts and flavors to create smooth and indulgent nut bars that can cater to various consumer preferences.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate innovative freezing techniques and ingredient combinations to create new frozen snack bar products.
2. Health and Wellness - Disruptive innovation opportunity: Expand the range of health-focused snack bars by introducing frozen options with nutritional benefits and low sugar content.
3. Grocery and Retail - Disruptive innovation opportunity: Capitalize on the growing demand for convenient and healthier frozen snacks by providing a variety of frozen bars in grocery store aisles.
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