Wendy's is Selling Frosty Key Tags for a Good Cause
Katherine Pendrill — December 25, 2019 — Social Good
References: menu.wendys & brandeating
Fans of Wendy's iconic Frosty drink can now wear their fandom on their keyring with the chain's new Frosty Key Tags. Not only are the keyrings a fun accessory, but they also help support a good cause.
Customers can buy one of the Frosty Key Tags at any participating Wendy's restaurant or through the Wendy's app, and via Door Dash. The $2 keyring allows them to "get a free Junior Frosty for an entire year." 85% of all proceeds from sales of the Frosty Key Tags are then donated to the Dave Thomas Foundation for Adoption, which helps children in foster care find permanent homes.
If Frosty's are your drink of choice, the keyrings are a great way to give back and enjoy your favorite chilly treat.
Image Credit: Wendy's.
Customers can buy one of the Frosty Key Tags at any participating Wendy's restaurant or through the Wendy's app, and via Door Dash. The $2 keyring allows them to "get a free Junior Frosty for an entire year." 85% of all proceeds from sales of the Frosty Key Tags are then donated to the Dave Thomas Foundation for Adoption, which helps children in foster care find permanent homes.
If Frosty's are your drink of choice, the keyrings are a great way to give back and enjoy your favorite chilly treat.
Image Credit: Wendy's.
Trend Themes
1. Branded Keychains - Opportunity for fast food chains to create branded keychains as a fun accessory that also supports a cause.
2. Good Cause Marketing - Opportunity for businesses to align themselves with charitable initiatives to attract socially conscious customers.
3. Customer Loyalty Programs - Opportunity for businesses to offer keytags or similar loyalty rewards programs to incentivize repeat customers.
Industry Implications
1. Fast Food - Fast food chains can leverage branded keychains as promotional items to enhance brand loyalty and support charitable causes.
2. Retail - Retailers can explore similar loyalty programs using keychains or other accessories to drive customer retention and support social causes.
3. Charitable Organizations - Charities can collaborate with businesses to create fundraising initiatives through innovative products like branded keychains.
2.9
Score
Popularity
Activity
Freshness
