The Frijj Swamp Soccerettes Get Dirty
Luisa Amanda Gomes — March 3, 2010 — Naughty
Milkshake brand Frijj has created an ad that involves cheerleaders, or what they call the Frijj Swamp Soccerettes, getting down and dirty in the mud, cheering their lungs out for a milkshake. The cheerleaders muck about the wet mud, which I suppose is their metaphor for a Frijj Milkshake. As mud is thick and viscous, so too is a good milkshake.
As a lover of anything sweet, I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it.
As a lover of anything sweet, I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it.
Trend Themes
1. Creative Advertising - Exploring unconventional and memorable advertising techniques, such as using cheerleaders in muddy environments, to capture consumer attention.
2. Metaphorical Marketing - Using symbolic representations, like mud being analogous to a thick and enjoyable milkshake, to create a memorable brand image.
3. Engaging Brand Experiences - Developing immersive and interactive campaigns, like the Frijj Swamp Soccerettes, to foster a deeper connection between consumers and the brand.
Industry Implications
1. Food and Beverage - This industry could explore unique advertising methods like utilizing unconventional metaphors, such as mud, to promote their products and engage consumers.
2. Sports and Entertainment - This industry could potentially incorporate creative and immersive marketing techniques, like the Frijj Swamp Soccerettes, to enhance fan experiences and increase brand loyalty.
3. Marketing and Advertising - Professionals in this industry could assist brands in developing innovative and attention-grabbing campaigns, such as using creative metaphors, to effectively reach their target audiences.
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