Tyson Foods Created a Friendsgiving Ad with Actor Anthony Anderson
Katherine Pendrill — February 17, 2017 — Marketing
As part of last year's 'A Season to Share' campaign, Tyson Foods enlisted the help of actor and comedian Anthony Anderson for its special Friendsgiving ad. Instead of a traditional Thanksgiving spot, the commercial underscores the fact that many people are celebrating holidays with friends instead of family.
In the Friendsgiving ad, Anderson and his mom Doris Bowman are seen discussing past holiday meals and the start of new traditions. Anderson then goes on to explain to his mother how to make spicy sausage empanadas with Jimmy Dean sausage. The pair's unscripted mother-son banter serves as a welcome break from normal Thanksgiving campaigns that tend to emphasize tradition.
Tyson Foods' Friendsgiving ad ultimately helps to highlight the changing nature of holiday celebrations and the growing emphasis on friendship in addition to family.
In the Friendsgiving ad, Anderson and his mom Doris Bowman are seen discussing past holiday meals and the start of new traditions. Anderson then goes on to explain to his mother how to make spicy sausage empanadas with Jimmy Dean sausage. The pair's unscripted mother-son banter serves as a welcome break from normal Thanksgiving campaigns that tend to emphasize tradition.
Tyson Foods' Friendsgiving ad ultimately helps to highlight the changing nature of holiday celebrations and the growing emphasis on friendship in addition to family.
Trend Themes
1. Changing Holiday Celebrations - Opportunity for brands to create campaigns that reflect the shift towards celebrating holidays with friends instead of family.
2. Emphasizing Friendship in Marketing - Brands can leverage the growing emphasis on friendship to connect with consumers and showcase their products or services in a relatable way.
3. Authenticity in Advertisements - Consumers are seeking more genuine and unscripted content, providing brands with an opportunity to create ads that feature real conversations and relatable moments.
Industry Implications
1. Food and Beverage - Food and beverage brands can create Friendsgiving-themed campaigns and products that cater to the changing holiday celebrations.
2. Marketing and Advertising - Marketing and advertising agencies can help brands develop authentic and relatable campaigns that highlight the importance of friendship in holiday celebrations.
3. Entertainment - Entertainment companies can explore creating content or partnerships that reflect the shift towards celebrating holidays with friends and emphasize the value of relationships.
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