The Fresh Words Market LIFT Collaboration Says 'Be Fearless'
Tiana Reid — January 31, 2013 — Social Good
References: liftcommunities.org & freshwordsmarket
Just last week, Social Business featured Fresh Words Market's business as a whole on the profile, Chromatic Children-Supporting Prints, but today, the Fresh Words Market LIFT collaboration is a more focused business team up and social project. The print, which reads 'Be Fearless' with a few stark birds spread sporadically, gives all of its profits to LIFT in an effort to attempt to eradicate poverty in the United States.
The print is akin to much of Fresh Words' other designs, that is, poppy but uncomplicated. LIFT works in a breadth of U.S. cities including New York, Washington, DC, Chicago and Boston in order to create economic sustainability for local communities in need.
Contact Information
Fresh Words Market website
LIFT website
Fresh Words on Facebook
Fresh Words on Twitter
The print is akin to much of Fresh Words' other designs, that is, poppy but uncomplicated. LIFT works in a breadth of U.S. cities including New York, Washington, DC, Chicago and Boston in order to create economic sustainability for local communities in need.
Contact Information
Fresh Words Market website
LIFT website
Fresh Words on Facebook
Fresh Words on Twitter
Trend Themes
1. Socially Responsible Collaborations - There is a disruptive innovation opportunity for businesses to collaborate with non-profit organizations on social projects that align with their values and target audience.
2. Pop Art-style Designs for Social Causes - Businesses can create pop art-style designs that attract younger audiences and raise funds for social causes that resonate with them.
3. Initiatives to Reduce Poverty - Businesses can create initiatives that aim to reduce poverty in their local communities by partnering with non-profit organizations with similar goals.
Industry Implications
1. Non-profit - Non-profit organizations can collaborate with businesses on social projects that allow them to generate funds to support their initiatives.
2. Art and Design - Art and design businesses can create designs that cater to younger audiences and support social causes that resonate with them.
3. Social Services - Social service businesses can partner with non-profit organizations, such as LIFT, to create economic sustainability for local communities in need.
3.5
Score
Popularity
Activity
Freshness
