Lush's Catastrophe Cosmetic Includes Ingredients with Optimal Freshness
Lush's Fresh Face Masks are available only in-store and during COVID-19, consumers can pick them up contact-free. The products are refrigerated to ensure that they boast the freshest ingredients possible. The formulas contain zero synthetic preservatives. Products in the Fresh Face Mask Collection are shipped to stores the day after they are made and as a result, the fruit acids, enzymes, and vitamins are at peak effectiveness during consumption.
The 'Catastrophe Cosmetic' fresh face mask is a great example of this. The product is made with fresh blueberries that are protective, anti-oxidant, and rich in vitamins. Other options include the 'Oatfix' which treats dry skin with fine oatmeal, ground almonds, and fresh organic bananas, the 'BB Seaweed' which is a soothing and smoothing mask with bladderwrack seaweed, and the 'Don't Look At Me' which is powered by kaolin.
Leading up to National Face Mask Day (August 11th), Lush is hosting a contest where participants have the chance to win 500 gift card, as well as a one-on-one private virtual consultation with brand and product expert Erica Vega. To enter, consumers have to post a selfie with their favorite mask and answer the call "I wear my mask because ______," with tagging @lushcosmetics and using the hashtag #NationalFaceMaskDay.
Image Credit: Lush
The 'Catastrophe Cosmetic' fresh face mask is a great example of this. The product is made with fresh blueberries that are protective, anti-oxidant, and rich in vitamins. Other options include the 'Oatfix' which treats dry skin with fine oatmeal, ground almonds, and fresh organic bananas, the 'BB Seaweed' which is a soothing and smoothing mask with bladderwrack seaweed, and the 'Don't Look At Me' which is powered by kaolin.
Leading up to National Face Mask Day (August 11th), Lush is hosting a contest where participants have the chance to win 500 gift card, as well as a one-on-one private virtual consultation with brand and product expert Erica Vega. To enter, consumers have to post a selfie with their favorite mask and answer the call "I wear my mask because ______," with tagging @lushcosmetics and using the hashtag #NationalFaceMaskDay.
Image Credit: Lush
Trend Themes
1. Fresh Face Masks - Creating face masks with fresh ingredients to maximize effectiveness and appeal to health-conscious consumers.
2. Zero Synthetic Preservatives - Eliminating synthetic preservatives from product formulas to meet the growing demand for clean and natural beauty products.
3. Contact-free Pick-up - Implementing contact-free pick-up options to provide a safe and convenient shopping experience during COVID-19.
Industry Implications
1. Beauty and Personal Care - Exploring innovative ways to incorporate fresh ingredients into beauty products and meet the demand for clean and natural skincare.
2. Retail - Adopting contact-free pick-up services and leveraging social media contests to engage customers and drive sales.
3. Health and Wellness - Responding to the growing interest in clean and natural products by offering face masks made with fresh and organic ingredients.
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