The Frends Headphone Collection is Geared Towards Women
Meghan Young — November 14, 2012 — Art & Design
References: wearefrends & design-milk
Not often is a product geared towards women also no appropriate for the Hello Kitty logo, but that happens to be just the case with the Frends Headphone Collection. Decidedly not pink and white, the headphones are nevertheless incredibly sleek and feminine. Interestingly, they could very well appeal to men as well, which is often the case when it comes to male-oriented items.
Based in both California and Amsterdam, the company pools inspiration from two different cultures for products that appeal to many. The Frends Headphone Collection is a perfect example of their sleek and versatile designs. Available in three styles, Taylor, Ella and Layla, they each come in three finishes: silver, rose gold and gold.
Based in both California and Amsterdam, the company pools inspiration from two different cultures for products that appeal to many. The Frends Headphone Collection is a perfect example of their sleek and versatile designs. Available in three styles, Taylor, Ella and Layla, they each come in three finishes: silver, rose gold and gold.
Trend Themes
1. Gender-targeted Design - The Frends Headphone Collection is an example of designing products geared towards a specific gender while avoiding gender stereotypes, presenting opportunities for further exploration in product design.
2. Sleek and Versatile Design - The Frends Headphone Collection presents opportunities for companies to create products with a sleek and versatile design that can appeal to various genders and cultures.
3. Cultural Inspiration in Design - Frends Headphone Collection's design based on the cultural inspiration from two different countries presents opportunities for other companies to create products appealing to diverse cultures and backgrounds.
Industry Implications
1. Consumer Electronics - The Frends Headphone Collection represents a design opportunity for companies in the consumer electronics industry to create gender-targeted products without relying on gender stereotypes.
2. Fashion - Frends Headphone Collection's sleek and feminine design presents opportunities for companies in the fashion industry to expand their product lines to include accessories that can complement their clothing lines.
3. Marketing and Advertising - The success of the Frends Headphone Collection in appealing to diverse genders and cultures highlights an opportunity for companies in the marketing and advertising industry to create more inclusive campaigns that can appeal to larger audiences.
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