Paria Farzaneh Adds Her Own Take on the Powerbeats Pro
London-based Paria Farzaneh adds her own iteration of the Powerbeat Pro headphones to add to the brand's expansive roster.
She speaks about the collaboration with HYPEBEAST, stating that “It’s a really easy collaboration because I use this product every day [...] In the market right now – and in music and fashion more generally – collaborations feel oversaturated. When you see a product collaboration, it doesn’t necessarily feel special or unexpected. I tried to retain that special feeling by working with the brand of headphones that I literally use every day.” The color palette blends both Yuzu Yellow and Deep Plum, which is seen in a digitalized Ghlamkar print that is made with inspiration from Farzaneh's heritage and the London environment.
Image Credit: Beats
She speaks about the collaboration with HYPEBEAST, stating that “It’s a really easy collaboration because I use this product every day [...] In the market right now – and in music and fashion more generally – collaborations feel oversaturated. When you see a product collaboration, it doesn’t necessarily feel special or unexpected. I tried to retain that special feeling by working with the brand of headphones that I literally use every day.” The color palette blends both Yuzu Yellow and Deep Plum, which is seen in a digitalized Ghlamkar print that is made with inspiration from Farzaneh's heritage and the London environment.
Image Credit: Beats
Trend Themes
1. Collaboration Fatigue - Consumers are becoming desensitized to product collaborations, presenting an opportunity for disruptive innovation in collaboration strategies.
2. Personalized Audio Products - Customizable and personalized audio products, such as headphones, are becoming increasingly popular and offer a disruptive innovation opportunity.
3. Heritage-inspired Design - Designs that pay homage to personal and cultural heritage are gaining popularity, providing an opportunity for creating innovative product designs.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can take advantage of the trend towards personalized audio products.
2. Fashion - The fashion industry can capitalize on heritage-inspired design, incorporating cultural values into product design.
3. Music - The music industry can explore new collaboration strategies to combat collaboration fatigue and create innovative products.
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