McDonald’s is Testing Out a French Toast McGriddle in Minnesota
Katherine Pendrill — September 4, 2018 — Lifestyle
References: news.mcdonalds & thedailymeal
Those who have a hard time choosing between sweet and savoury breakfast dishes may soon have the ultimate duo in the form of McDonald's new French Toast McGriddle. The only catch is that you'll need to head to Minnesota to get it.
As rumor has it, McDonald’s recently begun testing out a new French Toast McGriddle sandwich at over 200 of its Minnesota restaurants. Perhaps the ultimate combination of breakfast foods, the sandwich combines eggs, American cheese, hot sausage, and strips of Applewood smoked bacon between two maple-syrup-brushed brioche French toast buns. As McDonald’s chef Mike Lingo explains, "You get savory and smoky flavors from the sausage and bacon, creaminess, cheddar flavors and salt from the American cheese, and sweet cinnamon, spice and vanilla flavors from the French toast."
With the breakfast category continuing to grow at fast food restaurants like McDonald's, the new French Toast McGriddle helps to meet the demand for innovative morning meal options.
Image Credit: McDonald's.
As rumor has it, McDonald’s recently begun testing out a new French Toast McGriddle sandwich at over 200 of its Minnesota restaurants. Perhaps the ultimate combination of breakfast foods, the sandwich combines eggs, American cheese, hot sausage, and strips of Applewood smoked bacon between two maple-syrup-brushed brioche French toast buns. As McDonald’s chef Mike Lingo explains, "You get savory and smoky flavors from the sausage and bacon, creaminess, cheddar flavors and salt from the American cheese, and sweet cinnamon, spice and vanilla flavors from the French toast."
With the breakfast category continuing to grow at fast food restaurants like McDonald's, the new French Toast McGriddle helps to meet the demand for innovative morning meal options.
Image Credit: McDonald's.
Trend Themes
1. Breakfast Innovation - The French Toast McGriddle sandwich combines sweet and savory breakfast foods, creating an opportunity for other fast food chains to introduce new morning meal options.
2. Savory-sweet Combinations - The French Toast McGriddle sandwich offers a unique and delicious combination of flavors, inspiring food companies to experiment with unconventional pairings.
3. Regional Testing - Testing regional food options like the French Toast McGriddle sandwich can help fast food chains gather feedback and analytics to tailor their menus to different consumer preferences.
Industry Implications
1. Fast Food Chains - Fast food chains, like McDonald's, can use the success of innovative breakfast items like the French Toast McGriddle sandwich to further establish themselves as leaders in the industry by catering to evolving consumer tastes.
2. Food Technology - Food technology companies can use the success of the French Toast McGriddle sandwich to develop innovative breakfast products that match evolving consumer tastes, preferences and dietary requirements.
3. Food Service - The introduction of innovative breakfast items like the French Toast McGriddle sandwich can inspire food service companies to create personalized and diverse menus that cater to the unique tastes of their clientele.
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