Jeremy Gutsche — July 8, 2006 — Naughty
References: sexpacking & adverbox
A French Fashion Label, Shai, has decided to launch its latest clothing line using full x-rated pornographic content. The interactive online site features x-rated porn with woman-on-woman, man-on-woman, and man-on-man sex scenes that feature the clothing on the bed. The website also allows users to react, and does not censor those who object.
One user writes, "intentional or not its complete crap. you only see the same set of clothes the whole time, i get it, the clothes are on the bed, so what, the next 5 minutes is porn, and a terrible track that has no other meaning than the brands name repeated over and over. Brands should build good stories at the very least, not brainwash people into [pleasuring themselves] while listening to someone awfully singing "Shhaaiii""
The site is engineered to start a viral trend with links for bloggers to post videos, tell a friend links, and an online press kit...
Earlier this year we featured an article suggesting that sex doesn't sell... It seems that Shai believes otherwise.
One user writes, "intentional or not its complete crap. you only see the same set of clothes the whole time, i get it, the clothes are on the bed, so what, the next 5 minutes is porn, and a terrible track that has no other meaning than the brands name repeated over and over. Brands should build good stories at the very least, not brainwash people into [pleasuring themselves] while listening to someone awfully singing "Shhaaiii""
The site is engineered to start a viral trend with links for bloggers to post videos, tell a friend links, and an online press kit...
Earlier this year we featured an article suggesting that sex doesn't sell... It seems that Shai believes otherwise.
Trend Themes
1. Interactive Pornographic Advertising - The use of explicit pornographic content in advertising to create an interactive experience and generate buzz.
2. Controversial Viral Marketing - Using controversial content to spark conversation and drive online sharing, leveraging the power of virality in marketing campaigns.
3. Unconventional Brand Storytelling - Challenging traditional notions of brand storytelling by integrating explicit content to create a unique and provocative narrative.
Industry Implications
1. Fashion - Opportunity for fashion brands to experiment with unconventional and boundary-pushing advertising campaigns to capture attention and stand out in a crowded market.
2. Marketing - Potential for marketers to explore unconventional and controversial strategies that can create a buzz and generate widespread online conversation.
3. Entertainment - Opportunity for the entertainment industry to push boundaries and use explicit content as a tool for generating interest and engagement in their products and services.
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