IKEA and Teenage Engineering Collaborate to Craft the FREKVENS Line
References: ikea.today & highsnobiety
IKEA and Teenage Engineering join forces in creating the FREKVENS collection, a series of essential party electronics. The two have been collaborating over the previous year, crafting a number of prototypes and are not set to unveil a line of electronic gadgets. The FREKVENS series draws inspiration from the party scene and music festivals, understanding the high and growing demand for wireless technology.
The FREKVENS capsule features both audio systems and decorative products, such as vinyl players, electronic choir, and party lighting. The collaborative project aims to deliver efficiency and IKEA Range & Supply's creative leader Michael Nikolic has expresses this. He notes that today's youth is spontaneous and so the two labels explore the opportunity of bringing the party along with consumers with party-ready essentials. The FREKVENS collection will be available February 2019.
Image Credit: IKEA and Teenage Engineering
The FREKVENS capsule features both audio systems and decorative products, such as vinyl players, electronic choir, and party lighting. The collaborative project aims to deliver efficiency and IKEA Range & Supply's creative leader Michael Nikolic has expresses this. He notes that today's youth is spontaneous and so the two labels explore the opportunity of bringing the party along with consumers with party-ready essentials. The FREKVENS collection will be available February 2019.
Image Credit: IKEA and Teenage Engineering
Trend Themes
1. Wireless Technology for Parties - The demand for wireless technology in the party scene and music festivals presents an opportunity for disruptive innovation in the electronics industry.
2. Collaborative Product Development - The collaboration between IKEA and Teenage Engineering demonstrates the potential for disruptive innovation through partnership and co-creation.
3. Spontaneous Party Essentials - Creating party-ready essentials that cater to the spontaneous nature of today's youth can lead to disruptive innovation in the consumer goods industry.
Industry Implications
1. Electronics - Developing innovative audio systems and decorative products for parties can disrupt the electronics industry.
2. Furniture - Integrating party-focused electronics into furniture designs offers disruptive innovation opportunities in the furniture industry.
3. Music Events - Providing party essentials inspired by music festivals can disrupt the music events industry and cater to the growing demand for immersive experiences.
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