Uncaffeinated Freeze-Dried Instant Coffee Doubles as a Digestif
Laura McQuarrie — October 19, 2022 — Lifestyle
References: getvelty & foodbusinessnews.net
Velty's Uncaffeinated freeze-dried instant coffee introduces the brand's take on decaf, which offers beneficial ingredients that are for the mind and gut alike. This "uncaf" product was made for those who are sensitive to caffeine but find themselves stuck with limited options. This gut-friendly, vegan, dairy-free and sugar-free decaffeinated coffee promises to help people say goodbye to unsatisfying decaf options of the past.
The Uncaffeinated Classic Coffee is said to be rich like espresso but also packed with four grams of gut-friendly ingredients per serving. While enjoying the buttery smooth texture and sweet chocolate notes of this decaf coffee, drinkers will experience the benefits of prebiotic fiber inulin, mesquite powder, lion's mane mushroom to boost brain function and powerful reishi, which is known as the "king of mushrooms."
The Uncaffeinated Classic Coffee is said to be rich like espresso but also packed with four grams of gut-friendly ingredients per serving. While enjoying the buttery smooth texture and sweet chocolate notes of this decaf coffee, drinkers will experience the benefits of prebiotic fiber inulin, mesquite powder, lion's mane mushroom to boost brain function and powerful reishi, which is known as the "king of mushrooms."
Trend Themes
1. Gut-friendly Instant Coffees - Uncaffeinated freeze-dried instant coffee with added digestive benefits is a growing trend.
2. Functional Ingredients - The use of prebiotic fiber, mesquite powder, lion's mane mushroom and reishi in coffee is becoming more prevalent as consumers turn to food and beverage for holistic health benefits.
3. Vegan and Dairy-free Options - As more consumers adopt a vegan and dairy-free lifestyle, companies are developing products like gut-friendly, vegan and dairy-free decaf coffee.
Industry Implications
1. Coffee - Coffee companies can leverage on the trend of adding functional ingredients like prebiotics and mushrooms to create differentiated offerings.
2. Health and Wellness - The use of functional ingredients in coffee presents an opportunity for health and wellness companies to create new products that cater to the growing demand for holistic health benefits.
3. Plant-based Products - As more consumers turn to plant-based options, companies can develop vegan and dairy-free versions of their products, like decaf coffee, to appeal to this growing demographic.
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