Sony's Action Cam Previews Stunts at Freeze Festival 2013
Laura McQuarrie — November 27, 2013 — Marketing
References: store.sony & youtube
Today marks the start of the Freeze Festival 2013 in London, where the top 10 international skiers and snowboarders will come to compete against local British talent.
To amp up the excitement before the event, 29-year-old professional skier Julian Ball was given a Sony Action Cam HDR-AS30V to capture some practices before the competition.
Despite two decades of experience under his belt and having earned titles like the World Monoski Champion and winner of the British Slopestyle, Ball expects some tough competition at Freeze 2013. However, Ball notes that: “the Sony Action Cam has been an awesome help, recording the tricks I have been practicing and watching my form back is the best way to coach yourself.” It will be interesting to see how much the use of the Sony Action Cam helps Ball’s performance at Freeze 2013 this year.
To amp up the excitement before the event, 29-year-old professional skier Julian Ball was given a Sony Action Cam HDR-AS30V to capture some practices before the competition.
Despite two decades of experience under his belt and having earned titles like the World Monoski Champion and winner of the British Slopestyle, Ball expects some tough competition at Freeze 2013. However, Ball notes that: “the Sony Action Cam has been an awesome help, recording the tricks I have been practicing and watching my form back is the best way to coach yourself.” It will be interesting to see how much the use of the Sony Action Cam helps Ball’s performance at Freeze 2013 this year.
Trend Themes
1. Extreme Sports Videos - The rise of extreme sports videos capturing stunts and practices presents opportunities for innovative technologies and cameras.
2. Action Cam Technology - Advancements in action camera technology, like Sony's Action Cam, open up possibilities for athletes to improve their training and performance by reviewing footage.
3. Sports Competition Events - The growing popularity of sports competition events, such as the Freeze Festival, provides a platform for athletes to showcase their skills and expand their fan base.
Industry Implications
1. Sports Technology - The sports technology industry can develop new and improved action cameras and accessories specifically designed for extreme sports and capturing high-quality footage.
2. Athletic Training - The athletic training industry can integrate video analysis and feedback into training programs to help athletes enhance their skills and improve performance.
3. Sports Events and Marketing - The sports events and marketing industry can leverage extreme sports competitions to create engaging content and attract a wider audience.
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