Free Rice Gives a Grain to Those in Need for Correct Answers
Christopher DeLuca — November 9, 2011 — Tech
References: freerice & netted.net
Free Rice lets users answer quiz questions and have the opportunity to donate rice to those in need. For every right answer on the website, the company donates one grain of rice.
Free Rice creates an incentive for users to stay on their website for long stretches, all in the name of a good cause. The quiz questions can be set to vocabulary, math or science. Users can also log in and track their progress. This is an interesting way of bringing advertisers and users together for a good cause.
Implications - Youth consumers are eager to connect to the world and make a positive impact. Free Rice leverages gamification to attract both users and advertisers to its products. Companies should consider how they can give incentives through gaming processes.
Free Rice creates an incentive for users to stay on their website for long stretches, all in the name of a good cause. The quiz questions can be set to vocabulary, math or science. Users can also log in and track their progress. This is an interesting way of bringing advertisers and users together for a good cause.
Implications - Youth consumers are eager to connect to the world and make a positive impact. Free Rice leverages gamification to attract both users and advertisers to its products. Companies should consider how they can give incentives through gaming processes.
Trend Themes
1. Gamified Charity - Charities using gamification to incentivize users and connect with younger audiences.
2. Advergaming for a Cause - Advertisers and charities collaborating through gamification for social impact.
3. Digital Quizzes for Social Good - Online quizzes and the power of education used to encourage donations and support charitable causes.
Industry Implications
1. Education - Education can use gamification to improve learning outcomes and encourage social responsibility among students.
2. Advertising - Ad agencies and brands can use gamification as a way to engage younger audiences and support charitable causes.
3. Charitable Organisations - Charitable organizations can leverage gamification to encourage donations and increase awareness about social issues.
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